Results 91 to 100 of about 24,928,800 (238)
Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies [PDF]
مدیریت بهره وری, 2018 This applied descriptive and correlational survey sought to examine the factors affecting the brand equity in big steel companies. The research sample comprised 384 experts in iron and steel industries who were randomly selected based on the Morgan Table
ali shafiei, Vahid Reza Mirabi
doaj
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2011 Brand equity is a concept born in 1980s. It has aroused intense interest among business strategists from a wide variety of industries as brand equity is closely related with brand loyalty and brand extensions. Besides, successful brands provide competitive advantages that are critical to the success of companies.
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Greening the Bottom Line: Public Funding for Circular Economy Initiatives and Financial Stability
Business Strategy and the Environment, EarlyView.ABSTRACT Public funding for circular economy (CE) initiatives plays a crucial role in shaping corporate financial performance, yet its effects remain underexplored. Grounded in the resource‐based view (RBV) of the firm, this study investigates the financial impact of CE funding on private firms, using Portugal as a case study. It analyses the financial
Rui Cruz +3 more
wiley +1 more source
A study of customer based brand equity: a comparison between Taiwan and indonesia's consumers
, 2014 Customer-based brand equity has garnered considerable attention. This study. will employed the customer-based brand equity of Aaker' (1991) to explore the relationship among four dimensions of brand equity, namely brand loyalty, brand awareness, brand ...
Liao, Shu-hsien; Retno Widowati P.A.; Hu; Da-Chian
core
Target Firm's ESG Engagement and Post–M&A Performance: The Mediating Role of Acquirer's CSR Strategy
Business Strategy and the Environment, EarlyView.ABSTRACT The paper examines whether the environmental, social and governance (ESG) performance of target firms influences both accounting‐based and market‐based corporate financial performance (CFP) within the merger and acquisition (M&A) context and whether this relationship is mediated by the acquirer's corporate social responsibility (CSR) strategy.
Francesco Gangi +4 more
wiley +1 more source
Frontiers in SustainabilityIntroductionIndustrial Brand Equity has become a strategic organizational capability for strengthening supplier differentiation and sustaining long-term buyer–supplier relationships in business-to-business (B2B) markets.
Fernando Aron De La Cruz Mendoza +1 more
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Brand Equity Creation through a Moderated Mediation Model in the Luxury Brand Industry
The Lahore Journal of Business, 2023 This research gauges the role of brand experience and perceived social media marketing activities in the creation of consumer-based brand equity using a stimulus organism-response model.
Mehrukh Salman
doaj
The celebrity endorsement and customer-based brand equity
, 2021 Günümüzde şirketlerin başarıyı yakalayabilmesi ve tüketiciler arasında popüler olabilmesi açısından markalaşmak son derece önemlidir. İnsanlar bildikleri ve güvendikleri markaları daha çok satın almakta ve çevrelerine bu markayı tavsiye etmektedirler. Ünlü kişiler oluşturdukları pozitif etki ve imaj sayesinde tüketiciler tarafından takip edilmektedir ...
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The Fast, the Steady and the Tenacious: Funding Pathways for Circular Start‐Ups
Business Strategy and the Environment, EarlyView.ABSTRACT Circular start‐ups (CSUs) are critical for unlocking the circular economy, yet they face persistent barriers in accessing finance. Despite growing interest from policymakers and financing institutions, little empirical evidence explains how these ventures pursue and secure funding.
Pilar Mejía‐Vélez +4 more
wiley +1 more source
The influence of customer based brand ekvity on customer responses – the newly opened West Hill Mall in Ghana [PDF]
Trendy v podnikání, 2016 The interest of this study is to understand customer based brand equity and its effect on consumers’ willingness to pay price premiums, consumers’ attitude towards brand preference and purchase intention at the newly open West Hills Mall in Ghana.
Amegbe Hayford
doaj