Results 121 to 130 of about 115,950 (307)
Edukasi Islami: Jurnal Pendidikan IslamThe objectives of this study is to explore brand equity of Islamic higher education (IHE) in Indonesia. This research is field research with descriptive quantitative approach.
Ahmad Juhaidi, Syaifuddin Syaifuddin
doaj +1 more source
Antecedents of consumer brand loyalty in the Chilean wine industry [PDF]
, 2013 The wine industry has become fiercely competitive worldwide, and consumers are increasingly exposed to a wider range of wines in retail outlets. Therefore, wineries need to develop and build consumer loyalty toward their brands.
Bianchi, Constanza, Drennan, Judy
core +1 more source
Corporate Management of Environmental, Social, and Governance Ratings and Rating Divergence
Business Strategy and the Environment, EarlyView.ABSTRACT As environmental, social, and governance (ESG) ratings increasingly influence investment and corporate decision‐making, companies face growing pressure to manage their ESG performance strategically. This study examines how firms navigate the fragmented ESG rating landscape marked by significant agency divergence. Based on a multiple‐case study
Selina Hauch
wiley +1 more source
SOCIAL MEDIA USAGE AND ITS IMPACT ON BRAND EQUITY AMONG SMEs IN MALAYSIA
Journal of Academia, 2023 The purpose of this study is to examine the relationship between the factors of usefulness, ease of use, and enjoyment on social media usage and its impact on brand equity of small and medium enterprises (SMEs) in Malaysia.
Syaharizad Abdul Razak +2 more
doaj
Customer-Based Brand Equity in an Education Event [PDF]
Advances in Social Science, Education and Humanities Research, 2021 Reny Yuliati, Elgine Harits
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines how European automotive companies disclose circular economy (CE) information in light of the Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS) E5. Using a mixed‐methods, data‐driven approach that combines keyword analysis and latent Dirichlet allocation (LDA ...
Dominika Hadro +4 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The pressure on corporations to contribute to sustainable development is increasing. It is widely recognised that the sustainable development goals and deadlines cannot be achieved without the support of incumbent firms. Business model innovation (BMI) is identified as a means for businesses to contribute to sustainable development.
Mercy Masaeli +3 more
wiley +1 more source
Sports Sponsorship As A Tool For Customer Engagement [PDF]
, 2010 This paper reports the findings from a series of semi-structured interviews with Sponsorship Managers in major UK-based sports sponsors. The key theme explored is the use of sponsorship leverage strategies as a means of deepening engagement with both ...
Donlan, Leah
core
Business Strategy and the Environment, EarlyView.ABSTRACT The agri‐food industry faces major sustainability challenges, requiring a shift in companies' approach. Circular economy principles offer a promising path by enhancing resource efficiency, reducing waste, and valorizing by‐products. However, the integration of sustainability and circularity practices remains limited, especially in developing ...
Maria Elena Latino +2 more
wiley +1 more source
Pengaruh Karakteristik Merek, Diferensiasi Produk, Kepercayaan Merek Terhadap Loyalitas Merek Telepon Seluler Blackberry [PDF]
, 2014 Trust in brand became the basis of the creation of the customer\u27s brand loyalty considering problems brand to be one of the issues that should be monitored constantly by each company.
Lubis, N. (Nawazirul) +2 more
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