Results 151 to 160 of about 9,015 (304)
A study of customer based brand equity: a comparison between Taiwan and indonesia's consumers
, 2014 Customer-based brand equity has garnered considerable attention. This study. will employed the customer-based brand equity of Aaker' (1991) to explore the relationship among four dimensions of brand equity, namely brand loyalty, brand awareness, brand ...
Liao, Shu-hsien; Retno Widowati P.A.; Hu; Da-Chian
core
Customer-based brand equity and employer branding: Innovativeness as a moderator
, 2020 In the highly competitive markets of today's globalized world, brand equity efforts and making the best use of human resources are two important tools for companies to compete. Innovation is another must for companies who aim sustainable growth. The effect of customer-based brand equity on employer branding is investigated in this study.
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study analyses the association between carbon emissions and financial performance in Latin American firms. The scientific literature on this topic is limited, with little evidence available in this geographical region. This study aims to address this research gap by testing hypotheses focused on analysing how Scope 1, 2 and 3 carbon ...
Ana Isabel Mendieta‐Callirgos +3 more
wiley +1 more source
Beyond the ESG Facade: Measuring and Addressing Corporate ‘Lip Service’
Business Strategy and the Environment, EarlyView.ABSTRACT Amid growing global attention to environmental, social and governance (ESG), this study examines the misalignment between ESG disclosures and actual practices—termed ‘lip service’—using data from Chinese firms from 2006 to 2022, constructing an index to quantify it.
Jia Xu, Mingwei Liu, Helen X. H. Bao
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Whether corporate carbon management can enhance productive efficiency is central to firms' long‐term competitiveness and determines whether carbon reduction efforts can be sustained beyond regulatory compliance. This study examines how corporate carbon risk and opportunity management affects firm productivity (measured by total factor ...
Nan Huang, Hanlu Fan, Ruoxin Zhu
wiley +1 more source
The role of customer experience in building brand loyalty within the service context
, 2008 Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation.
Melewar, TC, Ismail, AR
core
Business Strategy and the Environment, EarlyView.ABSTRACT Although ESG controversies are on the rise, research investigating them yields contradictory findings. The paper provides resolutions to the debate through investigating (a) how ESG controversies influence firms' short‐term and long‐term financial performance; (b) how firms navigate ESG controversies' effect; and (c) how ESG controversies ...
Amalesh Sharma +3 more
wiley +1 more source
The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market [PDF]
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every ...
Mark Trede, Ludwig von Auer
core
Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price. [PDF]
PLoS OneZheng C +5 more
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates the relationship between waste management outcomes and corporate investment efficiency, as well as the moderating role of CSR committees, using a panel of 267 non‐financial French listed firms over the period 2011–2022.
Bilel Bzeouich +2 more
wiley +1 more source