Results 171 to 180 of about 115,950 (307)

The Moderating Role of Tourism Management and Advertisement Between Customer-based Brand Equity and Brand Image

Ianna Journal of Interdisciplinary Studies
Background: In the competitive hotel sector, building sustainable brands with favourable equity and distinctive brand image is a key objective. However, the complex interplay between brand equity determinants, in the form of  awareness, association, and
Wassil Elanguoud, Imane Laamrani el idrissi, Hamza Hayouni, Nada El Yassini, Youssef Khatori, Fatima Zohra Sossi Alaoui   +5 more
doaj  

Digital marketing techniques within online food retail platforms: a scoping review. [PDF]

BMC Med
Gupta A, Huggins CE, Salahshoornezhad S, Bennett R, Backholer K, Peeters A.   +5 more
europepmc   +1 more source

COMPONENTS OF CUSTOMER BASED BRAND EQUITY

, 2020
openaire   +2 more sources

Drivers of Nature‐Related Investment Strategies Among Institutional Investors

Business Strategy and the Environment, EarlyView.
ABSTRACT Institutional investors are increasingly responding to biodiversity loss through nature‐related investment strategies. Using survey data from 557 institutional investors, this study examines the drivers of strategy selection and how biodiversity risk is integrated across investor types, sizes, and regions.
Emma Olofsson
wiley   +1 more source

Strategic integration of marketing and supply chain functions for superior customer experience: Insights from logistics startups under Saudi Vision 2030. [PDF]

PLoS One
Alahmari D, Awad A.
europepmc   +1 more source

Translating Circularity Into Strategy: A Governance Meta‐Capability Framework

Business Strategy and the Environment, EarlyView.
ABSTRACT Firms struggle to transition to circular economy (CE) models, often citing external barriers. Yet some firms succeed, whereas others fail: Why? We argue that success depends on a specific governance capability—a meta‐capability that allows firms to (1) sense and strategically reframe CE imperatives, (2) seize opportunities by aligning diverse ...
Felix Carl Schultz, Vladislav Valentinov   +1 more
wiley   +1 more source

Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal. [PDF]

Ann Neurosci
Bajpai M, Pandiya S, Mishra P, Agrawal PK, Kumar M.   +4 more
europepmc   +1 more source

Current Trends and Future Research in Management Control for Sustainability in Retail

Business Strategy and the Environment, EarlyView.
ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley   +1 more source

Do the Generational Cohorts of CEOs Influence Corporate Travel Emissions?

Business Strategy and the Environment, EarlyView.
ABSTRACT According to Mannheim's generational theory, each generation exhibits unique attitudes that shape its behaviour. This paper suggests that a CEO's generational background can shape their environmental views, which, in turn, influence the company's business travel policies.
Gbenga Adamolekun, Frank Kwabi, Neelu Seetaram   +2 more
wiley   +1 more source

Do hotel green practices influence customer satisfaction? Evidence from the Indian hospitality sector. [PDF]

F1000Res
Singh AK, Poddar AK, Kumar S, Dahiya M, Dashora AK, Kumar S, Paatlan S, Sharma A, Bakshi N, Singh AK.   +9 more
europepmc   +1 more source