Development of a Scale for measuring Customer-Based Brand Equity
Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb, 2002 Svrha je istraživanja bilo razvijanje ljestvice za mjerenje tržišne vrijednosti marke sa stanovišta potrošača. Kao osnova upotrijebljen je Kellerov model tržišne vrijednosti marke, pa su stoga za mjerenje tržišne vrijednosti marke upotrijebljene četiri dimenzije: poznatost marke i snaga, preferiranost i jedinstvenost asocijacija na marku.
openaire +2 more sources
Default Effect in ESG Investment: When a Recommendation Goes a Long Way
Business Strategy and the Environment, EarlyView.ABSTRACT Individual investors display a positive attitude toward ESG investments but typically fail to act upon it. We report results from a preregistered online experiment testing a default option on 1050 US investors examining the mechanisms driving the effectiveness of default options in promoting ESG investments.
Sai Sravanthi Ramadugula +2 more
wiley +1 more source
Customer Retention in the Philippine Food Sector: Health Measures, Market Access, and Strategic Adaptation After the COVID-19 Pandemic. [PDF]
FoodsGumasing MJJ.
europepmc +1 more source
Takeover Vulnerability and the Discipline of ESG Overinvestment
Business Strategy and the Environment, EarlyView.ABSTRACT While takeovers serve a disciplinary role by replacing inefficient managers, the threat of takeovers may compel firms to divert attention from Environmental, Social and Governance (ESG) efforts as a strategic response to external pressure, especially when such firms are already overinvesting in ESG.
Abongeh Tunyi +2 more
wiley +1 more source
Understanding perceived value in tourism: Insights from destinations facing crises. [PDF]
PLoS OneYacoub L +3 more
europepmc +1 more source
Consumer Adoption of Internet of Things
Journal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira +6 more
wiley +1 more source
Research on the impact of User-Generated Content (UGC) in shaping the purchase behavior of environmentally friendly products and the moderatings role of brand reputation. [PDF]
PLoS OneTran TN, Hang NPT.
europepmc +1 more source
Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley +1 more source
The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience. [PDF]
Behav Sci (Basel)Beyari H, Hashem T.
europepmc +1 more source
Mind the Gap—An Empirical Analysis of the Attitude‐Behaviour Gap in Grocery Retailing
Journal of Consumer Behaviour, EarlyView.ABSTRACT The attitude‐behaviour gap describes the mismatch between what consumers express in terms of preferences and how they actually behave when making purchase decisions. This gap is particularly relevant for organic food, where consumers often show strong positive attitudes but do not consistently buy organic products.
Kevin Ermecke +3 more
wiley +1 more source