Results 171 to 180 of about 24,411,852 (188)

How Consumers’ Brand Experience in Social Media Can Improve Brand Perception and Customer Equity

Asia Pacific Journal of Marketing and Logistics, 2019
Chunlin Yuan, Xiaolei Yu
exaly  

Customer Satisfaction and Brand Equity

Journal of Business Research, 2011
Anna Torres, Josep A Tribó
exaly  

Increasing Customer Equity of Luxury Fashion Brands Through Nurturing Consumer Attitude

Journal of Business Research, 2012
Kyung Hoon Kim, Eunju Ko
exaly  

A Customer-based brand equity model

2004
Grønholdt, Lars, Martensen, Anne
openaire   +1 more source

THE IMPORTANCE OF CUSTOMER BASED STRATEGIC BRAND EQUITY MANAGEMENT FOR ENTERPRISES

2010
artırmaya geliştiremeyen işletmeler ise pazarda yok olma riskiyle karşı karşıya kalabilmektedirler. Unutulmamalıdırki, küresel rekabet şartlarında modern pazarlama anlayışının en önemli hususlarından birisi güçlü bir marka özsermayesi yaratmaktır. Bu makalede, stratejik marka özsermayesinin ne anlama geldiği, işletmeler için neden önemli olduğu ve ...
openaire   +2 more sources

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of Marketing, 2012
Donald R. Lehmann, Scott Neslin, Mark Heitmann   +2 more
exaly  

The Impact of Customer Experience on Brand Equity in a Business-to-Business Services Setting

Journal of Brand Management, 2010
Galina Biedenbach, Agneta Marell
exaly  

The Impact of Value Co-Creation on Hotel Brand Equity and Customer Satisfaction

Tourism Management, 2019
Gloria Berenguer-Contrí, Antoni Serra-Cantallops   +1 more
exaly  

The Importance of Brand Equity to Customer Loyalty

Journal of Product and Brand Management, 2004
Kevin Celuch
exaly  

Brand Awareness, Image, Physical Quality and Employee Behavior as Building Blocks of Customer-Based Brand Equity: Consequences in the Hotel Context

Journal of Hospitality and Tourism Management, 2019
Fevzi Okumus, Yuksel Öztürk, Anil Bilgihan   +2 more
exaly