Results 151 to 160 of about 24,411,852 (188)

Customer‐based brand equity, equity drivers, and customer loyalty in the supermarket industry

Journal of Product & Brand Management, 2011
PurposeThe purpose of this paper is to measure consumer‐based brand equity in the supermarket industry and to identify the strategy drivers associated with levels of brand equity for consumers' typically patronized supermarkets.Design/methodology/approachA nine state survey of consumers was conducted to provide brand equity ratings of 22 national ...
Arthur W. Allaway, Patricia Huddleston, Judith Whipple, Alexander E. Ellinger   +3 more
openaire   +1 more source

The influence of social and environmental responsibility on customer-based brand equity

Progress in Industrial Ecology, An International Journal, 2023
info:eu-repo/semantics ...
Gamarra, G., Dias, Á. L., Pereira, L. F.   +2 more
openaire   +2 more sources

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Metamorphosis: A Journal of Management Research, 2017
The purpose of this study is to develop a reliable scale for measuring the customer-based brand equity (CBBE) and empirically test Aaker’s model for determining the role of CBBE dimensions in building brand equity for local brands in the Indian smartphone market. A multistep study involving exploratory factor analysis and linear regression was used.
openaire   +1 more source

Measuring Customer-Based Restaurant Brand Equity

Cornell Hotel and Restaurant Administration Quarterly, 2004
Strong brand equity is significantly correlated with revenues for quick-service restaurants. In a study 394 respondents gauged the strength of seven quick service restaurant brands doing business in Seoul, Korea. The study tested four elements of brand equity, namely, brand awareness, brand image, brand loyalty, and perceived quality.
Woo Gon Kim, Hong-Bumm Kim
openaire   +1 more source

Customer-Based Brand Equity for Global Brands: A Multinational Approach

Journal of Euromarketing, 2009
Focusing on the dimensions and measurement, this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA, Turkey, and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality, brand loyalty, brand associations,
Eda Atilgan, Serkan Akinci, Safak Aksoy, Erdener Kaynak   +3 more
openaire   +1 more source

Creating consumer-based brand equity for customers by brand experience

Journal of Islamic Marketing, 2019
Purpose The purpose of this paper is to investigate the effect of brand experience on brand equity dimensions in the perspective of customers (including brand identification, physical quality, staff behavior quality, brand awareness, ideal self-congruence and life style-congruence) on brand satisfaction and loyalty in Iranian banking industry ...
Davood Feiz, Hadi Moradi
openaire   +1 more source

A satisficing DEA model to measure the customer-based brand equity

RAIRO - Operations Research, 2017
Summary: Ever since the inception of brand values, these have become a benchmark for many data-driven strategies, eventually providing a basis for vertical/horizontal integrations, as well. In recent decades, brands have become comparable across the industries, based on their value derived either from the customer perception or in terms of the firm ...
Vincent Charles, Jorge J. Zavala
openaire   +2 more sources

Customer-based brand equity building

Journal of Vacation Marketing, 2016
The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view.
Šerić, Maja, Gil-Saura, Irene, Mikulić, Josip   +2 more
openaire   +2 more sources

CUSTOMER-BASED BRAND EQUITY – AN INNOVATIVE APPROACH [PDF]

THE YEARBOOK OF THE “GH. ZANE” INSTITUTE OF ECONOMIC RESEARCHES, 2014
Brands are an integral part of today’s marketplace. The area of brand equity has received significant research attention in recent years. The fields of brand and innovation management are strongly interrelated. Innovation plays a significant role in establishing brand equity.
openaire  

Customer-based brand equity of smartphone in the emerging market

International Journal of Mobile Communications, 2017
Yin-Tsuo Huang, Kuang-Hsun Shih
openaire   +2 more sources