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Clarifying the concept of customer-based brand equity for a tourism destination
, 2010 openaire +2 more sources
Measuring Customer‐Based Brand Equity
Journal of Consumer Marketing, 1995 Brand equity is very important to marketers of consumer goods and services. Brand equity facilitates in the effectiveness of brand extensions and brand introductions. This is because consumers who trust and display loyalty toward a brand are willing to try to adopt brand extensions.
Arun Sharma
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Impact of Employee-Based Brand Equity on Customer-Based Brand Equity
2022The chapter describes brand equity and its types. Moreover, it brings unique pieces of work representing the phenomenon of internal brand management (IBM) along with the impact of employee-based brand equity (EBBE) on customer-based brand equity (CBBE). There are mainly three types of brand equity: financial brand equity, CBBE, and EBBE. The author has
Muhammad Abrar +2 more
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Retail brand equity: un'analisi customer-based
Micro & Macro Marketing, 2018Brand equity is considered as a crucial factor in the academic literature as well as in the professional practice. This paper aims at contributing to research on brand equity in retailing (RBE), examining the nature of the construct and of some of its antecedents, together with its mediating role in developing customer loyalty to the retailer.
Martinelli, E., De Canio, F.
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Customer-based brand equity for a destination
Annals of Tourism Research, 2007Abstract The paper introduces the concept of customer-based brand equity and applies it to a destination. The theoretically proposed and empirically verified model complements previous research findings on a destination’s evaluation from the tourist’s perspective.
Maja Konecnik, William C. Gartner
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Customer-Based Brand Equity in the Maldives
Journal of Tourism Research & Hospitality, 2012Customer-Based Brand Equity in the Maldives Customer-based brand equity is one of the widely used concepts to measure and evaluate brand performance. The aim of this research was to adopt a widely used customer-based brand equity model in the context of the Maldives.
Anil Adam, Joseph Lema, Jerome Agrusa
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Brand alliance and customer‐based brand‐equity effects
Psychology & Marketing, 2004AbstractThis research examines brand alliances, a specific marketing strategy designed to transfer the positive brand equity of two or more partner brands to the newly created joint brand. The study explores how customer‐based brand equity (that is, brand equity as seen from the customer's perspective) of partner brands affects consumer evaluations of ...
Judith H. Washburn +2 more
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A Study on the Customer-Based Brand Equity of Online Retailers
2010 IEEE/ACIS 9th International Conference on Computer and Information Science, 2010Different from traditional firms, online retailers do not often produce common goods on their own. On the contrary, they sell merchandises that traditional firms produce. Furthermore, online retailers are also different from traditional retailers because the former do not often have frontline employees, physical outlets, or displaying layouts ...
Dauw-Song Zhu, Min-Jone Kuo
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An integrated model for customer equity estimation based on brand equity
International Journal of Market Research, 2020Brand equity (BE) and customer equity (CE) are the two crucial and closely linked concepts in marketing research. This research outlines a new conceptual framework to explore the relationship between the critical elements of BE and CE. Furthermore, using marketing activities, the study quantifies the effect of these activities on CE. The value of CE is
Zahra Qorbani +2 more
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Signaling effects of branded amenities on customer-based brand equity
Journal of Hospitality Marketing & Management, 2021Hotels often use branded amenities to upgrade products. However, given the importance, branded amenities are scarcely studied as a tool to manage hotel brands.
Eun Joo Kim +2 more
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