Digital Marketing Strategies for Sustainable Food and Beverage Brands: A Bibliometric Systematic Literature Review. [PDF]
Soodan V +3 more
europepmc +1 more source
Do the Generational Cohorts of CEOs Influence Corporate Travel Emissions?
ABSTRACT According to Mannheim's generational theory, each generation exhibits unique attitudes that shape its behaviour. This paper suggests that a CEO's generational background can shape their environmental views, which, in turn, influence the company's business travel policies.
Gbenga Adamolekun +2 more
wiley +1 more source
Editorial: The impact of robotic technologies on customer experience and adoption. [PDF]
Arora AS, Arora A, McIntyre J.
europepmc +1 more source
ABSTRACT With the increasing demand for high‐quality agricultural products, the agricultural cold‐chain logistics packaging (ACLP) industry faces significant environmental pressure and circular economy issues. This study analyzes the critical success factors (CSFs) that would enhance ACLP circular economy performance (CEP). The adversarial interpretive
Miao Su +3 more
wiley +1 more source
The mediating role of brand equity in corporate social responsibility and customer purchase intention based on text-CNN model. [PDF]
Shen Z, Li H, Zhang Y.
europepmc +1 more source
Exploring the Governance–Disclosure Nexus: Board Structures and ESG Disclosures in South Africa
ABSTRACT This study examines how governance structures such as board composition and board functions influence environmental, social and governance (ESG) reporting among listed South African firms. This study examines 90 public listed companies on the Johannesburg Stock Exchange between 2012 and 2022.
Henriette Elsabe Scholtz +1 more
wiley +1 more source
Integrating Business Intelligence and CRM Systems With a Machine Learning Approach for Predictive Customer Retention in E-Commerce. [PDF]
Zeinali M, Ramezani Asli L, Khalili MA.
europepmc +1 more source
ABSTRACT The ongoing deterioration of environmental quality and depletion of natural resources call for urgent corporate action towards sustainability. This study examines how corporate ethics influence eco‐innovation outcomes among small‐ and medium‐sized enterprises (SMEs) in the Spanish electronic components industry, considering the mediating roles
José Luis Ferreras‐Méndez +1 more
wiley +1 more source
A novel hybrid deep learning framework for customer churn prediction using RFM and embedding clustering. [PDF]
Ibrahim S +3 more
europepmc +1 more source
ABSTRACT Despite more than 20 years of research into sustainable tourism, the environmental impact of the UK hospitality sector remains high. A growing body of research into the concept of a circular economy (CE) demonstrates that transitioning to this way of working has significant benefits both for the environment and business outcomes.
Danielle Farrow +2 more
wiley +1 more source

