Results 241 to 250 of about 5,374,437 (289)

The dynamic customer engagement behaviors in the customer satisfaction survey

Decision Support Systems, 2022
Abstract Conducting customer satisfaction surveys (CSS) as a means of encouraging customers' engagement with a firm is a widely used managerial practice. In an effort to convert this customer-to-firm engagement into customer-to-customer engagement, many firms have recently started to ask customers who reach the final question of the CSS to write an ...
Saram Han, Christopher K. Anderson
openaire   +1 more source

Customer engagement behaviors on physical and virtual engagement platforms

Journal of Services Marketing, 2023
Purpose This study aims to examine and compare the influence of the disposition to engage in engagement behaviors on physical and virtual engagement platforms, as well as the influence of these engagement behaviors on brand loyalty, value-in-use and word-of-mouth. Design/methodology/approach Data were collected using a survey distributed to a random
Erik Winell   +2 more
openaire   +1 more source

Social media and customer behavior analytics for personalized customer engagements

IBM Journal of Research and Development, 2014
Companies in various industries, including travel, hospitality, and retail, increasingly focus on improving customer relationships and customer loyalty. In this paper, we propose a new systems architecture that combines the textual content in social media messages with product information, such as the descriptions summarized in catalogs, in order to ...
Stephen J. Buckley   +6 more
openaire   +1 more source

From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement

European Journal of Marketing, 2022
Purpose Customer engagement (CE) literature features divergent definitions and conceptualizations. To clarify its meaning, antecedents and outcomes, this paper aims to propose that psychological customer engagement (PCE) is the mechanism by which customers’ readiness to engage influences behavioral customer engagement (BCE) in the form of in-role and ...
Samaneh Torkzadeh   +3 more
openaire   +1 more source

Customer engagement behaviors and hotel responses

International Journal of Hospitality Management, 2013
Abstract The current customer-centric business environment requires hospitality firms to pursue strategies steering customer behaviors beyond transactions, which are frequently referred to as customer engagement behaviors (CEBs). The present study focused on one particular type of customer engagement behaviors: user-generated hotel reviews ...
Wei Wei, Li Miao, Zhuowei (Joy) Huang
openaire   +1 more source

Customer Engagement and Behavioral Considerations

Journal of Strategic Marketing, 2008
Customer Retention is more complex than ever before and there has been a dramatic change in how selling takes place (Jacob, 1994). There is even strong evidence that reveals US corporations lose half their customers in five years (Ganesh, Arnold, & Reynolds, 2000).
openaire   +1 more source

Branded mobile application adoption and customer engagement behavior

Computers in Human Behavior, 2020
Abstract In recent years, firms launch interactive technologies to engage and communicate with their customers. Branded mobile applications (apps) are one example. In light of this trend, understanding mobile adopters' cross-platform and engagement behavior is essential in managing customer relationships.
openaire   +2 more sources

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