Results 251 to 260 of about 5,374,437 (289)
Some of the next articles are maybe not open access.
Customer Engagement Behaviors in Hospitality: Customer-Based Antecedents
Journal of Hospitality Marketing & Management, 2017ABSTRACTCustomer engagement behaviors have received little attention in hospitality research. Previous research about their antecedents studies these behaviors isolatedly, out of the lens of customer engagement. This limits our understanding of the phenomenon and the managerial insights required to manage several customer engagement behaviors ...
openaire +1 more source
Customer engagement behavior: Scale development and validation
2015 12th International Conference on Service Systems and Service Management (ICSSSM), 2015Although there are some relevant researches on customer engagement behaviors, most of them are descriptive, without empirical study. Our purpose is to develop a validate scale for it. Based on Service-dominant Logic and Value Co-creation theory, we defined definition of CEB.
null Hongyan Yu +2 more
openaire +1 more source
Understanding Customer Engagement and Purchase Behavior in Automobiles
2021With rapid technological innovation, customer expectations are evolving at a faster pace. Technology plays a vital role in the value creation by kindling opportunities through transmuting consumption landscape. Digital technology acts as a powerful tool for bringing out the transformation across various sectors including the automobile industry ...
openaire +1 more source
Enhancing customer engagement behaviors via customer-to-customer interactions and identification
Journal of Services MarketingPurpose The e-services market is expected to reach nearly $500bn globally by 2028. As this marketplace grows, customer-to-customer interactions (CCIs) occurring through virtual channels will likely increase. Consequently, the purpose of this research is to examine how the context in which CCI’s occur (i.e.
Vincent Jeseo +2 more
openaire +1 more source
Customer Engagement Behavior: A New Perspective in CRM
2013Customer engagement behavior (CEB) is a new research domain of customer relationship management, which receives increasing attention from academics and business practitioners. Based on existing researches, we give an overview look of CEB by introducing several dimensions of CEB including definition, form and classification.
Chun-yu Gao, Ming-liang Chen
openaire +1 more source
Customer engagement, non-transactional behaviors and experience in services
International Journal of Bank Marketing, 2019Purpose The purpose of this paper is to highlight the central role of bank customers’ engagement as a mediating variable between customer experience and two non-transactional customer behaviors (advocacy and attitudinal loyalty).
Miguel Angel Moliner-Tena +2 more
openaire +3 more sources
The Formation of Customer Engagement Behavior in a Hedonic Service Setting
2015Looking back on decades of traditional marketing effort, the advent of social media and the digital interface has dramatically escalated opportunities for consumers to engage with brands and products. Broader access through technology not only enables consumers to acquire/share information more readily about themselves and the products they are ...
Pritchard, Mark P., Funk, Daniel C.
openaire +2 more sources
Customer Engagement Behavior: Interacting with Companies and Brands on Facebook
2013Involvement and integration of online social networks (OSNs) in daily life have gained tremendous significance in recent years. Especially the commercial relevance of OSNs attracts companies in increasing numbers. Today’s consumers are exchanging substantial company- and/or brand-specific information online and it is incontestable that interactive ...
Sofie Bitter, Sonja Grabner-Kräuter
openaire +1 more source
Customer brand engagement behavior in online brand communities
Journal of Services Marketing, 2017Purpose This study aims to investigate the moderating role of cultural value orientations on the relationship between brand ownership and customer brand engagement behavior through brand responsibility and self-enhancement. Design/methodology/approach Respondents came from firm-managed online smartphone brand communities in South Korea and the USA ...
openaire +1 more source