Results 151 to 160 of about 1,176,578 (194)

Relating Brand Equity and Customer Equity: An Exploratory Study

International Journal of Market Research, 2015
Brand equity and customer equity, respectively, constitute the value provided by brand and customer portfolios to companies. These are metrics of marketing performance in the long term, as well as key factors in firm valuation processes. However, their relation has not been empirically analysed to date.
Jaime Romero, Maria Jesús Yagüe
openaire   +1 more source

Customer Equity Management mit dem dualen hybriden Customer-Equity-Modell

2005
In der Literatur lassen sich drei unterschiedliche Grundtypen von Customer-EquityModellen identifizieren: finanzwirtschaftliche Black-Box-Modelle, verhaltenstheoretisch orientierte Modelle und hybride Modelle, die als Synthese der ersten beiden Modelltypen verstanden werden konnen (vgl. Abb. 20).
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Modeling and Maximizing Customer Equity

SSRN Electronic Journal, 2012
One of the most efficient criteria for achieving an optimal balance of resources among customer acquisition, retention and expansion efforts is the maximum customer equity. In this article the author proposes a new solution for the customer equity maximization problem. The proposed solution takes into account two elements not considered in the majority
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Customer Satisfaction and Equity Mispricing

SSRN Electronic Journal, 2015
This paper analyzes the relationship between customer satisfaction and long run stock returns. An equally-weighted portfolio of 230 customer satisfaction score documented companies in American Customer Satisfaction Index (ACSI) delivers a four factor alpha of 6.91% per year. Results are robust to controls for different weighting schemes.
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Das Customer Equity-Modell

2001
Wie so haufig stand am Anfang der Entwicklung des Customer Equity-Modells eine gute Idee. Genaugenommen sogar zwei!
Wolfhart Smidt, Sieghard H. Marzian
openaire   +1 more source

Was ist eigentlich … Customer Equity?

Zeitschrift für das gesamte Bank- und Börsenwesen, 2018
Judt, Ewald, Klausegger, Claudia
openaire   +2 more sources

Customer Equity Marketing:

European Management Journal, 2002
Tomás Bayón, Jens Gutsche, Hans Bauer
openaire   +1 more source

Customer Equity:

2020
openaire   +1 more source

Customer Equity

2010
Roland T. Rust, Gaurav Bhalla
openaire   +1 more source

Understanding and addressing social determinants to advance cancer health equity in the United States: A blueprint for practice, research, and policy

Ca-A Cancer Journal for Clinicians, 2020
Carmen E Guerra, Kassandra I Alcaraz, Richard C Wender   +2 more
exaly