Results 171 to 180 of about 1,176,578 (194)

Effects of customer equity drivers on customer loyalty in B2B context

Journal of Business and Industrial Marketing, 2013
Fazlul K Rabbanee, B Ramaseshan
exaly  

Creating a model of customer equity for chain restaurant brand formation

International Journal of Hospitality Management, 2009
Sunghyup Sean Hyun
exaly  

Exploring customer equity and the role of service experience in the casino service encounter

International Journal of Hospitality Management, 2013
Ipkin Anthony Wong
exaly  

The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China

Journal of Global Fashion Marketing, 2010
Kyung Hoon Kim, Eunju Ko
exaly  

Capturing Customer Equity

2014
openaire   +1 more source

SHOPPING MALLATTRIBUTES ON CUSTOMER EQUITY

Global marketing conference proceeding, 2016
Ting Zhang, Eunju Ko, Jinghe Han, Wei Jiang   +3 more
openaire   +1 more source

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of Marketing, 2012
Scott Neslin, Mark Heitmann, Donald R Lehmann   +2 more
exaly  

Measuring and maximizing customer equity: a critical analysis

Journal of the Academy of Marketing Science, 2007
Morris George
exaly  

Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

International Business Review, 2014
Peter Leeflang, Sha Zhang
exaly  

Driving customer equity

Long Range Planning, 2001
Verhoef, PC, Commandeur, Harry
openaire   +1 more source