Results 161 to 170 of about 1,176,578 (194)

The Effects of Customer Equity on Customer Satisfaction and Customer Loyalty

The Academy of Customer Satisfaction Management, 2019
Yuwen Zhao, Dong Hyuk Jo
openaire   +1 more source

Contactless service in hospitality: bridging customer equity, experience, delight, satisfaction, and trust

International Journal of Contemporary Hospitality Management, 2022
Fei Hao
exaly  

Drivers of customer equity

2015
Roland T. Rust, James Kim, Yue Dong, Tom J. Kim, Seoungwoo Lee   +4 more
openaire   +1 more source

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella Kim, Eunju Ko
exaly  

Customer Equity

2011
openaire   +1 more source

The future of customer equity

2015
V. Kumar, Gayatri Shukla
openaire   +1 more source

Customer Equity

2005
openaire   +1 more source

Customer equity management as formative second-order construct

Journal of Business Research, 2008
Manfred Bruhn, Dominik Georgi, Karsten Hadwich   +2 more
exaly  

Co-managing brand equity and customer equity

2015
Anita Luo, Donald R. Lehmann, Scott A. Neslin   +2 more
openaire   +1 more source

Parasocial relationship effects on customer equity in the social media context

Journal of Business Research, 2016
Sang Jin Kim, Chun Lin Yuan
exaly