Results 181 to 190 of about 1,176,578 (194)

Managing customer loyalty to maximize customer equity

2015
Werner Reinartz, Maik Eisenbeiss
openaire   +1 more source

The role of customer delight and customer equity for loyalty in upscale hotels

Journal of Hospitality and Tourism Management, 2019
Bo Youn Lee
exaly  

Customer Equity:

openaire   +1 more source

The impact of value co-creation on hotel brand equity and customer satisfaction

Tourism Management, 2019
Gloria Berenguer‐Contrí, Antoni Serra-Cantallops   +1 more
exaly  

How consumers’ brand experience in social media can improve brand perception and customer equity

Asia Pacific Journal of Marketing and Logistics, 2019
Chunlin Yuan, Xiaolei Yu
exaly  

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Journal of Business Research, 2019
Josep Rialp-Criado, Stefan Markovic, Oriol Iglesias   +2 more
exaly  

The importance of brand equity to customer loyalty

Journal of Product and Brand Management, 2004
Kevin Celuch
exaly  

Freebench, custom and equity

1998
openaire   +1 more source

The Fundamentals of Customer Equity Management

1998
Robert C. Blattberg, Jacquelyn S. Thomas
openaire   +1 more source

The impact of customer-based brand equity on customer equity: the case of the automobile industry

2009
Stahl, F, Kirenz, J
openaire   +1 more source