Results 41 to 50 of about 911,249 (301)

The role of customer experience in building brand loyalty within the service context [PDF]

, 2008
Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation.
Ismail, AR, Melewar, TC
core  

Navigating new norms: a systematic review of factors for the development of effective digital tools in higher education

FEBS Open Bio, EarlyView.
What factors make for an effective digital learning tool in Higher Education? This systematic review identifies elements of a digital tool that published examples reveal to be features of an engaging and impactful digital tool. A systematic literature search yielded 25 research papers for analysis.
Akmal Arzeman, Jessica Haines, Connie Pritchard, Stephen Rutherford, Nigel Francis   +4 more
wiley   +1 more source

Omni-Channel Customer Experience (In)Consistency and Service Success: A Study Based on Polynomial Regression Analysis

Journal of Theoretical and Applied Electronic Commerce Research, 2021
Drawing on expectation disconfirmation theory, this study explores the dyadic nature of omni-channel consistency on customer experience. Specifically, we propose a conceptual model that focuses on a brand’s offline channel customer experience relative to
Wei Gao, Hua Fan
doaj   +1 more source

A structural model to examine the antecedents and consequences of customer with experiential brands [PDF]

, 2010
Despite the increasing attention towards customer experience, empirical research to explain this notion, its antecedents and its consequences is still limited.
Ismail, AR, Melewar, TC
core  

A Concept of a Digital and Traceable Manufacturing Documentation Based on Formalized Process Description Applied on Composite Aircraft Moveable

Advanced Engineering Materials, EarlyView.
The documentation of component manufacture has become an essential part of today's production processes, especially for the analysis and optimization of production or component design with regard to structural performance, economic efficiency, and sustainability.
Björn Denker, Dominik Delisle, Christian Krombholz, Martin Rädel, Frank Dressel   +4 more
wiley   +1 more source

Strategies to Improve Customer Experience: A Case of Online Shopping Platform

Jurnal Manajemen Teori dan Terapan, 2022
Background: As the e-commerce industry has been growing recently, it is crucial to examine the factors of customer experience towards online shopping platforms.
Wan Amiera Wan Jusoh, Nor Irvoni Mohd Ishar, Muhammad Ilham Sjahrir, Nur Fatihah Shuhada Hussin   +3 more
doaj   +1 more source

Multichannel in a complex world [PDF]

, 2012
The proliferation of devices and channels has brought new challenges to just about every organisation in delivering consistently good customer experiences and effectively joining up service provision with marketing activity, data and content.
Clark, Moira, Perkins, N.
core  

Toward Scalable Solutions for Silver‐Based Gas Diffusion Electrode Fabrication for the Electrochemical Conversion of CO2 – A Perspective

Advanced Functional Materials, EarlyView.
In this study, the preparation techniques for silver‐based gas diffusion electrodes used for the electrochemical reduction of carbon dioxide (eCO2R) are systematically reviewed and compared with respect to their scalability. In addition, physics‐based and data‐driven modeling approaches are discussed, and a perspective is given on how modeling can aid ...
Simon Emken, K. Ashoke Raman, Alexander Bauer, Violeta Karyofylli, Eva Jodat, André Karl, Rüdiger‐A. Eichel   +6 more
wiley   +1 more source

Experience matters: a systematic review and research agenda on predictors to buy sustainable fashion

Frontiers in Sustainability
IntroductionWhile consumers have become increasingly aware of the need for sustainability in fashion, many do not translate their intention to purchase sustainable fashion into actual behavior.
Annuska Toebast-Wensink, Annuska Toebast-Wensink, Karlijn L. van den Broek, Karlijn L. van den Broek, Tijs Timmerman, Marko P. Hekkert   +5 more
doaj   +1 more source

Customer Experience in Retail: A Systematic Literature Review

Applied Sciences, 2020
The customer experience (CX) is a concept that has been closely studied by companies in recent years. This is because it is one of the most important factors in maintaining a competitive advantage.
Camila Bascur, Cristian Rusu
doaj   +1 more source