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Data about customer experiences are important in smart product-service systems. It is desired to establish a framework for customer experience data so that smart customer experiences can be designed based on customer data. Particularly such a framework should support determining what kinds of customer data are needed and how these data are effectively ...
Yong Se Kim
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CUSTOMER EXPERIENCE – DOES IT MATTER? [PDF]
The purpose of this article is to describe a role of a Customer Experience as a tool to increase the sale of products or/and services provided by an organization, on the example of Oracle Corporation.
Wioletta WEREDA, Monika GRZYBOWSKA
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Evaluation of user experience in augmented reality mobile applications
Globalization, technological development and a dynamic business environment influence the change of customer information demands. It becomes vital for organizations to find out the customer demand change and discover technological solutions to satisfy ...
Vida Davidavičienė +2 more
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Evaluating Customer Buying Experience at Chase Up [PDF]
With the changing market trends and mushrooming of mega shopping stores and malls, customers shopping experience has also been changed to a greater extent. Mega malls and retail stores now offer consumer goods in attractive prices and hence mounting culture of consumerism.
M. Saeed Mujahid, Syed Humayun
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Customer satisfaction is a measure of the degree of satisfaction of customer experience. Among the three major operators in China, China Mobile plays an important role in the communication field.
Fei Zeng +4 more
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CUSTOMER EXPERIENCE AS AN IMPORTANT FACTOR IN EVALUATING TELECOMMUNICATIONS SERVICES
The swiftness of approaching the customer and response to customer requests are becoming key parameters in the business of telecommunications companies. Here the focus of interest is placed on recognizing and then meeting customer needs in the shortest possible time.
Vuković, Dijana +2 more
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Researchers have shifted their focus to investigating the cognitive, emotional, and behavioural elements of the customer’s consumption experience following the application of a customer-centric approach by businesses in their operations.
Harniyati Hussin, Nabsiah Abdul Wahid
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Evaluation of User Support: Factors That Affect User Satisfaction With Helpdesks and Helplines [PDF]
In addition to technical documentation, face-to-face helpdesks and telephonic helplines are a powerful means for supporting users of technical products and services.
Jong, Menno D.T. de +2 more
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PurposeThe main goal of this paper is to identify the attributes of consumer experience in Michelin-starred restaurants and to estimate their effects on restaurant ratings.Design/methodology/approachA sample of 70,233 online reviews of 224 Spanish ...
Ramón Barrera-Barrera
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The impact of customer experience on the financial performance of enterprises in the service sector
The most significant and actively researched point in marketing and finance is the interaction of the client with the brand / company, which is one of the priority tasks when planning the cost of marketing activities.
N.O.
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