Bridging the gap between customer experience management and mobile shopping
Review of business Management, 2019 Purpose – The purpose of this research is to study three clues (employee reputation, site design, and security) of the Customer Experience Management framework that can prompt mobile shopper satisfaction and repurchase intention.
Sonia San-Martín +2 more
semanticscholar +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Digitalization of the Customer Experience Management in the Hotel and Restaurant Industry [PDF]
, 2020 Hanna Chmil, Nataliia Dzhhutashvili
openalex +1 more source
BUILDING COMPETITIVE ADVANTAGE THROUGH CUSTOMER EXPERIENCE MANAGEMENT
Acta academica karviniensia, 2019 The aim of this paper is to explore and analyze interdependence of marketing trend customer experience, value creation and perception and price sensitivity as potential building blocks for differentiation.
David Havíř
semanticscholar +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
Вестник университета, 2019 The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform ...
A. Serzhantov, M. Orlova
doaj
UPAYA MENINGKATKAN LOYALITAS TAMU MELALUI CUSTOMER EXPERIENCE DI HOTEL NOVOTEL BOGOR GOLF RESORT & CONVENTION CENTER :Survei Terhadap Member Accor Advantage Plus yang Menginap di Hotel Novotel Bogor Golf & Convention Center: [PDF]
, 2014 Setiap tahunnya Hotel Novotel Bogor memiliki standar dalam menentukan target loyalitas, maka setiap tahunnya Hotel Novotel Bogor berusaha untuk mencapai target tersebut. Pada tahun 2012 loyalitas tamu mengalami penurunan dari tahun sebelumnya.
-, Khairinnisaa
core
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
Agribusiness, EarlyView.ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
International Experience in Quality Management and Its Importance in Georgian Business Companies: Level of Customer Satisfaction [PDF]
, 2022 Izolda Lashkarashvili
openalex +1 more source
The implementation on Education about Standardization at Universities:Experiences of University of Surabaya [PDF]
, 2012 As a university located in town the industrial, commercial, maritime and education, University of Surabaya (UBAYA) is very concerned about the success of the business and industry community, particularly in the city of Surabaya and surrounding areas ...
Parung, Joniarto, Rosiawan, Muhammad
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