Results 231 to 240 of about 26,818 (264)
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Customer experience management in the age of big data analytics: A strategic framework
Journal of Business Research, 2020Robert Ciuchita +2 more
exaly
Il customer experience management
2012La crescente diffusione di nuove tecnologie associata alla maggiore sensibilità degli acquirenti verso la condivisione delle informazioni ha portato, negli ultimi anni, allo sviluppo di un approccio alla comunicazione di tipo partecipativo, attraverso il quale è possibile scambiare, creare, condividere e diffondere esperienze.
D'ASCENZO, FABRIZIO, TRAVERSI, VALERIA
openaire +1 more source
Augmenting customer loyalty through customer experience management in the banking industry
Journal of Asian Business and Economic Studies, 2020Forbes Makudza
exaly
Customer experience management in hospitality
International Journal of Contemporary Hospitality Management, 2018Elina Jaakkola, Jay Kandampully
exaly
Understanding Customer Experience Throughout the Customer Journey
Journal of Marketing, 2016Peter Verhoef
exaly
Customer Experience Management Overview
2016Purpose of the article: The purpose of this paper is to examine the phenomenon of customer experience and customer experience management through years and summarize recent knowledge in this area. Methodology/methods: The paper is built upon secondary research of research papers of renowned authors in the area of customer experience management ...
openaire +1 more source
A framework of customer experience management for hotel industry
International Journal of Contemporary Hospitality Management, 2021exaly