Results 261 to 270 of about 752,395 (306)

Digital Customer Experience and Customer Relationship Management

It is seen that every innovation that emerges and is made available in the field of technology brings about change in the functioning of social and institutional life. The behavior patterns and habits of individuals have started to shift towards a new axis emerging with the development of technology.
Rana Şat, Binnaz Alp, Ercan Karaçar
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Managing customer experience to foster customer loyalty

2019
This chapter aims to provide a review of the main studies on customer experience and its role in developing customer loyalty. Customer experience is a multidimensional concept that has been studied for over 20 years by academics and practitioners. While customer experience measures are still under development, it is key to adopt customer experience ...
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CRM und Customer Experience Management

2020
Das Customer Relationship Management stellt die Kundenwertorientierung und das Management des Kundenlebenszyklus in das Zentrum der Marketing Betrachtung. Daneben hat sich der Themenbereich des Customer Experience Management stark entwickelt und etabliert.
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Il customer experience management

2012
La crescente diffusione di nuove tecnologie associata alla maggiore sensibilità degli acquirenti verso la condivisione delle informazioni ha portato, negli ultimi anni, allo sviluppo di un approccio alla comunicazione di tipo partecipativo, attraverso il quale è possibile scambiare, creare, condividere e diffondere esperienze.
D'ASCENZO, FABRIZIO, TRAVERSI, VALERIA
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Customer Experience Management für Telekommunikationsunternehmen

2012
Wir begleiten und gestalten in unserer Beratungspraxis seit Jahren die Entwicklungen und Auspragungen des Kundenmanagements in Telekommunikationsunternehmen. War die Telekommunikationsbranche zu Beginn des vergangenen Jahrzehnts durch Wachstum gepragt, sehen sich die Unternehmen seit Jahren mit einer veranderten Situation konfrontiert: Stagnation des ...
Joachim Hauk, Carsten Schulz
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Customer Experience — Holistic Brand Management

2003
For most companies, brand management is about positioning, advertising, packaging, and catchy logos and slogans. Today, that is not enough. In fact, we will go so far as to say that much of the money and energy spent in these areas are wasted. To drive profitable loyalty, businesses must take a more integrated, strategic view of brand management that ...
Gerald Corbae, Jakob B. Jensen, Dirk Schneider   +2 more
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Factors influencing customer experience management and customer experience value

Experience economy has changed the way firms conduct business. Firms need to provide a superior and memorable experience to sustain a competitive advantage. This study examines underlying factors affecting customer experience value in hotel industry context.
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Umsetzung eines Customer Experience Managements

2019
In diesem Kapitel werden die vorherigen Ausfuhrungen zusammengefuhrt, um eine Anleitung zur Umsetzung eines Customer Experience Managements in der unternehmerischen Praxis zu entwerfen. Nach einem kurzen Uberblick uber zentrale Aufgaben (Abschn. 4.1) werden dann die einzelnen Arbeitsschritte naher beleuchtet (Abschn. 4.2 bis 4.6).
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Customer Experience Management Overview

2016
Purpose of the article: The purpose of this paper is to examine the phenomenon of customer experience and customer experience management through years and summarize recent knowledge in this area. Methodology/methods: The paper is built upon secondary research of research papers of renowned authors in the area of customer experience management ...
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Customer Experience Impacting Retail Management

2016
The customers' profile is evolving at an enormous pace. The differences between retailers are not significant in terms of value delivered; hence it is important that they understand the customer profiles and create differentiation by fulfilling the customers' needs.
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