Results 241 to 250 of about 26,818 (264)

Designing a Customer Experience Management Course

Journal of Marketing Education, 2020
Jason Q Zhang, Gérard A Athaíde
exaly  

5 Managing customer-company fusion: Customer experience management

2022
openaire   +1 more source

Customer Experience Management in Retailing: An Organizing Framework

Journal of Retailing, 2009
Dhruv Grewal, Michael Levy
exaly  

Shifting to phygital experience management with design science: a six-step method to manage customer journeys

Journal of Strategic Marketing, 2023
exaly  

Customer relationship management and customer experience

2008
openaire   +1 more source

Customer experience management in medical tourism (case study: Iranian hospital’s medical tourists)

Journal of Islamic Marketing, 2022
exaly  

Strategic B2B customer experience management: the importance of outcomes-based measures

Journal of Services Marketing, 2017
Paul Chan, Lisa O'Malley
exaly  

The New Customer Experience Management

2022
openaire   +1 more source

Towards the ‘perfect’ customer experience

Journal of Brand Management, 2007
Pennie Frow, Adrian Payne
exaly  

A critical review of research on customer experience management

International Journal of Contemporary Hospitality Management, 2016
exaly