Results 61 to 70 of about 12,744 (262)

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

Effectiveness of Customer Relationship Management in Shopping Malls: Mall–Retailer Collaboration Empirics

Administrative Sciences
This study examines the collaborative impact of Customer Relationship Management (CRM) between shopping mall management and retailers on customer traffic.
Manuel García-Nieto, Juan Manuel Ramón-Jerónimo, Raquel Flórez-López   +2 more
doaj   +1 more source

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

Agribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk, Brenna Ellison, Trey Malone   +2 more
wiley   +1 more source

The impact of perceived value, customer expectations, and patient experience on the satisfaction of contracted patients in hospitals

BMC Health Services Research
Background There is a growing focus on researching healthcare services to identify factors associated with satisfaction in family contract services in China. However, previous satisfaction studies have mainly focused on the primary healthcare. Currently,
Xin Rao, Li Luo, Jie Xiang, Xingyue Wang
doaj   +1 more source

Can AI chatbots humanize omnichannel service experiences? Examining the role of chatbot interactions in shaping brand experience and engagement [PDF]

SHS Web of Conferences
Artificial intelligence (AI) chatbots are increasingly deployed across multiple digital touchpoints as part of omni-channel service strategies. While previous studies have largely focused on chatbot adoption and technology acceptance, limited research ...
Chelladurai Sriram
doaj   +1 more source

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

Agribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa, Alvaro Dias   +1 more
wiley   +1 more source

Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism [PDF]

Theoretical and Applied Economics, 2008
In the course of time customers’ satisfaction raised many disputes and can be defined by various authors as a “generalized attitude, based on a cognitive comparison and an affective component” (Homburg, Stock, 2001).
Nicolae Alexandru Pop, Aurelia-Felicia Stancioiu, Nicolae Teodorescu, Suzana Pretorian   +3 more
doaj   +1 more source

Customer Connections: A Cross-Cultural Investigation of Brand Experience and Brand Love in the Retail Landscape

Administrative Sciences
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive
Ângela Leite, Anabela Rodrigues, Sílvia Lopes   +2 more
doaj   +1 more source

Is Precision Agriculture Technology Adoption Persistently Overestimated?

Agribusiness, EarlyView.
ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone, Chad Fiechter, Zanliang Meng, James Lowenberg‐DeBoer, Bruce Erickson, Jay Akridge   +5 more
wiley   +1 more source

Beyond Star Ratings: A Zero-Shot, Multi-Dimensional Customer Experience Measurement Framework Across Digital Platforms

IEEE Access
When a customer assigns three stars to a digital purchase, what are they actually saying? Rarely something simple. Analysis of 99,988 reviews across Amazon, Flipkart, and TripAdvisor reveals that 56% of three-star reviews simultaneously contain positive ...
Srinivas Kumar Mittameedi, Varun Dogra, Anu Sayal, Kim Mee Chong   +3 more
doaj   +1 more source