Results 71 to 80 of about 12,744 (262)

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

Agribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples, Trey Malone, J. Robert Sirrine   +2 more
wiley   +1 more source

Who Owns the Output? Authorship, Creative Labour, and Innovation Capability in Human‐AI Collaboration

AI &Innovation, EarlyView.
ABSTRACT Generative AI is radically transforming how creative authorship is understood, attributed, and governed across the world’s cultural and creative industries. As AI systems increasingly produce outputs that organisations and audiences recognise as creative, foundational assumptions about who authors creative work, who receives credit for it, and
Ololade A. Shonubi
wiley   +1 more source

Seeds of change: The impact of Ethiopia's direct seed marketing approach on smallholders' seed purchases and productivity

American Journal of Agricultural Economics, EarlyView.
Abstract While multiple factors explain low adoption rates of improved varieties by small‐scale farmers in sub‐Saharan Africa, a key supply‐side constraint is the limited availability of seed embodying new traits in the volume, quality, price, and timeliness required by farmers. This constraint is partly attributable to classical failures in the market
Dawit Mekonnen, Gashaw T. Abate, Seid Yimam, Rui Benfica, David J. Spielman, Frank Place   +5 more
wiley   +1 more source

A Holistic Approach to Customer Journey Management: Driving Satisfaction and Competitive Advantage in Tourism

Tourism and Hospitality
The purpose of this study is to develop and propose a holistic, stage-based conceptual framework for Customer Journey Management, addressing a critical gap in the literature that lacks a diagnostic and strategic tool to analyze the full journey across ...
Carmen R. Santos, Sofía Blanco-Moreno, Ciarán Ó hAnnracháin, Nuran Bayram-Arlı   +3 more
doaj   +1 more source

The role of venture‐financed startups in innovation for US agriculture

American Journal of Agricultural Economics, EarlyView.
Abstract To evaluate the role played by startup companies in the innovation ecosystem of US agriculture, we compile a unique dataset of 6024 new entrants founded 1987–2019 that details their financing lifecycles, annual economic performance, and patenting activities.
Gregory D. Graff, Charles A. W. de Grazia, Nicholas E. Rada   +2 more
wiley   +1 more source

Consumer perceptions of e-commerce marketing tactics in North Karnataka

Heritage and Sustainable Development
This study investigates customer perceptions of e-commerce marketing tactics in North Karnataka, employing a mixed-method approach that integrates secondary and primary data.
V. R. Hiremath, Sanjeev Ingalagi
doaj   +1 more source

Helping financially under‐resourced unmarried mothers move forward and flourish: Feasibility findings from an innovative coaching‐centered place‐based initiative

American Journal of Community Psychology, EarlyView.
Abstract Longer‐duration, holistic, cohort‐based, coach‐led interventions may be particularly effective in promoting both economic health and emotional well‐being among unmarried mothers living in economically disadvantaged neighborhoods. Aligning with the 1999 Centers for Disease Control (CDC) framework for program evaluation, this study presents a ...
Jennifer Langhinrichsen‐Rohling, Sharon Watson, Mia Ersoff, Jayla Worsley, Brice Kroll, Jenna Hollenhead   +5 more
wiley   +1 more source

Unpacking Customer Experience in Online Shopping: Effects on Satisfaction and Loyalty

Journal of Theoretical and Applied Electronic Commerce Research
Drawing on experience–satisfaction–loyalty, this study models how specific digital retail interface attributes translate into behavioural outcomes. Survey data from Portuguese online shoppers were analysed with PLS-SEM to test a formative–reflective ...
Paulo Botelho Pires, Beatriz Martins Perestrelo, José Duarte Santos   +2 more
doaj   +1 more source

Awareness and use of a community health worker program among racial/ethnic minority adults in Philadelphia: Results from a cross‐sectional community health survey

American Journal of Community Psychology, EarlyView.
Abstract Community health workers (CHW) programs are effective at reducing hospitalizations, improving mental health, and supporting health‐promoting behaviors. Research suggests awareness and use of CHW services remain uneven across communities nationally.
Stephen Bonett, Carmen Alvarez, José Bauermeister, Ashley Clemmons, Hyunmin Yu, Andy S. L. Tan, Terri H. Lipman, Karen Glanz, Antonia M. Villarruel   +8 more
wiley   +1 more source

Occupational Well-Being Role for Enhancing Employee Motivation, Creativity, and Organizational Reputation in Tourism and Hospitality [PDF]

Journal of Tourism, Hotels and Heritage
Employee performance has a direct impact on service quality, customer happiness, and institutional reputation in the fiercely competitive and customer-focused tourism and hotel sector.
Ahmed Ebrahim, Nehal Ali, Ayda Azer
doaj   +1 more source