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Explainable Model Fusion for Customer Journey Mapping [PDF]
Frontiers in Artificial Intelligence, 2022 Due to advances in computing power and internet technology, various industrial sectors are adopting IT infrastructure and artificial intelligence (AI) technologies. Recently, data-driven predictions have attracted interest in high-stakes decision-making.
Kotaro Okazaki +3 more
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Study of Customer Journey Map in Electronic Bookshops [PDF]
تحقیقات کتابداری و اطلاعرسانی دانشگاهی, 2021 Purpose: The purpose of this research was to identify the touchpoints in the customer journey map of electronic bookshops.Methodology: This study was an “applied research” and was conducted by analytical-survey method, the statistical population of this ...
Roghayeh Sabzalian +2 more
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The research of the customer journey of users of local treatment facilities made of fiberglass and composite materials using the customer journey map [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2021 The current conditions for the functioning of enterprises-manufacturers of local treatment facilities made of fiberglass and composite materials have been given, a significant impact on the performance of which is carried out, first of all, by the ...
Vira Zhuravel +2 more
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The Role of Consumer and Customer Journeys in Customer Experience Driven and Open Innovation
Journal of Open Innovation: Technology, Market and Complexity, 2021 : Customer and Consumer Journeys, touchpoints and Consumer Goals have been widely discussed among Customer Experience theorists and practitioners, establishing that a hierarchical relationship between those exist.
Gundars Kokins +2 more
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Customer Experience Management; Trends and Areas in Research [PDF]
مدیریت بازرگانی, 2021 Objective Customer experience management has been regarded as a hot topic for managers and marketing researchers recently. The growing interest in the customer experience area is a result of the increasing complexity of channels, interactions, choices ...
Parisa Mousavi +3 more
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Probabilistic Customer Purchase Evolution Graph
IEEE Access, 2023 Following evolutionary theory, this study defines the commodity consumption gene of the customer journey in retail transactions to discuss the distribution and evolution process of the consumer group.
Yung-Tzu J. Lin +3 more
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A Model to Bank’s Customer Experience Management for Improving Performance Indices [PDF]
کاوشهای مدیریت بازرگانی, 2021 This research proposes a new model for customer experience management and investigates the impact of customer experience management on improving the performance of one of the Iranian banks, mediated by customer satisfaction, loyalty and verbal ...
Karim Atashgar, Fateme Mirshafiei
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Exploring Customer Journeys in the Context of Dentistry: A Case Study
Dentistry Journal, 2023 This case study aims to explore how customer journey concepts can apply to a hypothetical scenario, centring on a patient (customer persona) within the dentistry arena, and with a particular focus on special care dentistry.
Bhaven Modha
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Access-based customer journeys
Journal of the Academy of Marketing Science, 2023 Despite the popularity of access-based platforms, the understanding of customer journeys remains anchored in traditional market contexts that overlook prosumers' extended value-chain roles, interconnected experiences, and instrumental sociality in access-based consumption.
Trujillo-Torres, L. +4 more
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The impact of customer experience on the financial performance of enterprises in the service sector
Економіка, управління та адміністрування, 2022 The most significant and actively researched point in marketing and finance is the interaction of the client with the brand / company, which is one of the priority tasks when planning the cost of marketing activities.
N.O.
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