Results 11 to 20 of about 242,835 (302)
Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [PDF]
مدیریت بازرگانی, 2020 Objective Given that the customers’ experience in each industry, service and communication channel is unique and special, this study aims at identifying and examining the strengths and weaknesses of the existing models in the developing customers ...
Gholamreza Jandaghi +4 more
doaj +1 more source
Journal of eScience Librarianship, 2021 Objective: Customer journey mapping and design thinking were identified as useful tools for identifying deeper insights into the research data service needs of researchers on our campus with their direct input.
Kay Bjornen, Cinthya Ippoliti
doaj +1 more source
Examining the Journey of a Pay-as-You-Go Solar Home System Customer: A Case Study of Rwanda
Energies, 2021 Solar home systems (SHSs) are successfully addressing energy access deficits across the globe, particularly when combined with pay-as-you-go (PAYG) payment models, allowing households to pay for energy services in small instalments.
Vivien Kizilcec +2 more
doaj +1 more source
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy [PDF]
International Journal of Data and Network Science, 2023 The purpose of the study is to present a digital marketing data analytics model to analyze campaign efficacy and inform strategy based on website performance, social media metrics, email marketing performance, customer data for targeting and ...
Ahmad Al Adwan +3 more
doaj +1 more source
Socially responsible customer journey: uncovering the meanings of local product consumption [PDF]
Journal of Responsible Production and ConsumptionPurposeThis study aims to investigate the meanings attached to local product consumption through the concept of the socially responsible customer journey.
Carolina Mapurunga Azevedo +1 more
doaj +1 more source
Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework [PDF]
Innovative Marketing, 2019 Nowadays, Big Data and Artificial Intelligence (AI) play an important role in different functional areas of marketing. Starting from this assumption, the main objective of this theoretical paper is to better understand the relationship between Big Data ...
Mario D'Arco +3 more
doaj +1 more source
Customer Experience in Fintech
Journal of Theoretical and Applied Electronic Commerce Research, 2021 The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology.
Cătălin Mihail Barbu +3 more
doaj +1 more source
AGORA Magazine, 2013 Voor veel steden is veiligheid in de openbare ruimte een factor van groot belang. In toenemende mate worden bewakingscamera’s en andere vormen van toezicht ingezet om het veiligheidsgevoel te beinvloeden. Hoe effectief zijn al deze maatregelen? Gevoelens van veiligheid en onveiligheid zijn lastig te objectiveren. Waar de een zich onprettig voelt in een
van Aalst, I., Arets, D., Brands, J.
openaire +2 more sources
Social Customer Journey Map: A Research on Communication Agencies
Türkiye İletişim Araştırmaları Dergisi, 2023 The aim of this study is to obtain in-depth information about the knowledge and experience of communication agencies regarding the concept of social customer journey. Based on a phenomenological research pattern, semi-structured interviews were conducted
Işık Özkan, Cudi Kaan Okmeydan
doaj +1 more source
Daten-basierter Service-Nutzen entlang der Customer Journey [PDF]
, 2019 Der Begriff Digitalisierung ist omnipräsent und wird besonders auch im Kundendienst als unerlässliches Mittel für die Zukunftstauglichkeit betrachtet. Jedoch zielt dies zu oft vor allem auf betriebliche Effizienzsteigerung ab.
Lév, Jana, Meierhofer, Jürg
core +1 more source