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Creating Value for Customers: Customer Journey Mapping through Marketing and Sales Alignment
2023• The purpose of this research is to find out how customer journeys help to align the Marketing and Sales departments. The general knowledge about effective sales and marketing alignment is too thin, since there is too much silo culture in organizations.
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Preparing for CAR T cell therapy: patient selection, bridging therapies and lymphodepletion
Nature Reviews Clinical Oncology, 2022Leila Amini +2 more
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Customer Journey Mapping with Real-Time Data Analytics: Enhancing Customer Experiences
Customer Journey Mapping (CJM) is pivotal for understanding and enhancing customerexperiences across touchpoints. The integration of real-time data analytics into CJM has transformed thistraditionally static tool into a dynamic framework capable of tracking and optimizing customer interactions.This paper explores the methodologies, tools, and benefits ...openaire +1 more source
Challenges and directions in studying cell–cell communication by extracellular vesicles
Nature Reviews Molecular Cell Biology, 2022Guillaume van Niel +2 more
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A complex journey: transmission of microbial symbionts
Nature Reviews Microbiology, 2010Monika Bright
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A hitchhiker's guide to the nervous system: the complex journey of viruses and toxins
Nature Reviews Microbiology, 2010Sara Salinas +2 more
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