Results 21 to 30 of about 111,044 (297)

Agricultural Technology Adoption as a Journey: Proposing the Technology Adoption Journey Map

open access: yesInternational Journal of Technology, 2022
Agricultural technology plays a critical role in increasing productivity and modernizing the industry. Recognizing the importance of agriculture, governments devote significant public funds to research and development and creating an ecosystem for ...
Jeen Wei Ong   +3 more
doaj   +1 more source

Desafíos de la transformación digital de las microfinanzas en el Perú

open access: yesQuipukamayoc, 2022
En el Perú, el mercado microfinanciero presenta una marcada sobreoferta de instituciones. Todas ellas buscan cómo incrementar su número de colocaciones y captaciones, para ello, algunas instituciones han realizado avances tecnológicos en temas de ...
Emerson Toledo Concha   +2 more
doaj   +1 more source

Application of the Design Thinking Method in Customer Experience Management

open access: yesMarketing of Scientific and Research Organizations, 2021
The aim of this paper is to conceptualize Design Thinking and customer experience management (CEM), to situate the use of the Design Thinking method in customer experience management processes and to present its practical application based on a case ...
Prorok Michał, Kosicka Izabela
doaj   +1 more source

The particular theoretical aspects of the ui/ux-design marketing component [PDF]

open access: yesЕкономічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2022
The current state of research of methodological, methodic and theoretical basis for product promotion with the help of Internet marketing tools presented in special and scientific literature is analyzed, the results of which indicate that these issues ...
Andrii Kutsynskyi   +2 more
doaj   +1 more source

Developing Scenarios for Product Longevity and Sufficiency [PDF]

open access: yes, 2017
This paper explores the narrative of peoples’ relationships with products as a window on understanding the types of innovation that may inform a culture of sufficiency. The work forms part of the 'Business as Unusual: Designing Products with Consumers in
Dewberry, E. L.   +4 more
core   +1 more source

Customer journey maps

open access: yesAGORA Magazine, 2013
Voor veel steden is veiligheid in de openbare ruimte een factor van groot belang. In toenemende mate worden bewakingscamera’s en andere vormen van toezicht ingezet om het veiligheidsgevoel te beinvloeden. Hoe effectief zijn al deze maatregelen? Gevoelens van veiligheid en onveiligheid zijn lastig te objectiveren. Waar de een zich onprettig voelt in een
van Aalst, I., Arets, D., Brands, J.
openaire   +2 more sources

Categorisation of visualisation methods to support the design of Human-Computer Interaction systems [PDF]

open access: yes, 2016
During the design of Human-Computer Interaction (HCI) systems, the creation of visual artefacts forms an important part of design. On one hand producing a visual artefact has a number of advantages: it helps designers to externalise their thought and ...
Alcock, Jeffrey R.   +3 more
core   +1 more source

How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models

open access: yesJournal of Open Innovation: Technology, Market and Complexity, 2020
There is extensive academic literature about service satisfaction, business performance analysis, and management research of leisure farms, but there are still many problems and room for development on how to create customer journey maps for diversified ...
Mengyi Lin, Fu-Yuan Li, Zhe Ji
doaj   +1 more source

Smart and Sentient Retail High Streets

open access: yesSmart Cities, 2022
Here, we examine the extension of smart retailing from the indoor confines of stores, outward to high streets. We explore how several technologies at the union of retail intelligence and smart city monitoring could coalesce into retail high streets that ...
Paul M. Torrens
doaj   +1 more source

Mapping customer journeys in multichannel decision-making [PDF]

open access: yesJournal of Direct, Data and Digital Marketing Practice, 2014
This study is focused on multi-channel shopping, which refers to the integration of various channels in the consumer decision-making process. The term was coined in the early 2000s to signify the integration of offline and online shopping channels.
Wolny, Julia, Charoensuksai, Nipawan
openaire   +3 more sources

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