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Customer Relationship Management [PDF]
In order to maintain in a market economy with the competition becoming increasingly tough, with consumer preferences and demands more sophisticated and diverse, a company must manage in the best possible way the relations with the existing and potential ...
Alina Raileanu, Ioan Bordean
core +9 more sources
Customer relationship management
Digital Marketing Fundamentals, 2019 The present article proposes that the variety of existing managerial practices collectively described as “customer relationship management” can be organized and coordinated into a logical sequence of goals and methods that is more effective than ...
Alan Fyall +3 more
semanticscholar +3 more sources
BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE [PDF]
Annals of the University of Oradea: Economic Science, 2009 Customer relationship management (CRM) and quality management (QM) both define the customer as being the focus of all business activities. The question arises on how these two concepts work together.
Sandru Ioana Maria Diana, Bena Irina
doaj +2 more sources
Customer Relationship Management (CRM) dan Nilai Pelanggan terhadap Loyalitas Pelanggan [PDF]
Journal the Winners, 2010 The tourism world today gains a lot of attention and spotlight is greatly increased in many countries and in different places in the world. It is proven by the increasing number of tourist resorts built, due to visitors using the facility.
Budiman Budiman +1 more
doaj +2 more sources
Customer relationship management systems (CRMS) in the healthcare environment: A systematic literature review. [PDF]
Comput Stand Interfaces, 2020 Baashar Y +6 more
europepmc +2 more sources
Uncertain Supply Chain Management, 2023 The main aim of this study is to examine the effects of social customer relationship management (CRM) on customer happiness and customer retention. To achieve the study objectives, a quantitative research method is adopted in this study to examine the ...
M. Alshurideh
semanticscholar +1 more source
Uncertain Supply Chain Management, 2023 Research in the field of marketing management with RBV Theory in improving business performance at river tourism objects. Entrepreneurial orientation and dynamic capability become independent variables with customer relationship management as mediation ...
V. Kristinae +5 more
semanticscholar +1 more source
Journal of Business & Industrial Marketing, 2022 Purpose Due to the recent development of Big Data and artificial intelligence (AI) technology solutions in customer relationship management (CRM), this paper provides a systematic overview of the field, thus unveiling gaps and providing promising paths ...
Cristina Ledro, A. Nosella, A. Vinelli
semanticscholar +1 more source
Customer Relationship Management: [PDF]
Bulletin of Science and Practice, 2020 The modern market is characterized by changes in the relationship between companies and customers. Today, customer relationships are an orderly system process that needs to be monitored and managed. In the context of complex sales in highly competitive markets, the use of automated systems will provide organizations with increased competitiveness ...
E. Erlygina, V. Filimonova
openaire +2 more sources