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Customer Relationship Management [PDF]
In order to maintain in a market economy with the competition becoming increasingly tough, with consumer preferences and demands more sophisticated and diverse, a company must manage in the best possible way the relations with the existing and potential ...
Alina Raileanu, Ioan Bordean
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BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE [PDF]
Annals of the University of Oradea: Economic Science, 2009 Customer relationship management (CRM) and quality management (QM) both define the customer as being the focus of all business activities. The question arises on how these two concepts work together.
Sandru Ioana Maria Diana, Bena Irina
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Customer Relationship Management (CRM) dan Nilai Pelanggan terhadap Loyalitas Pelanggan [PDF]
Journal the Winners, 2010 The tourism world today gains a lot of attention and spotlight is greatly increased in many countries and in different places in the world. It is proven by the increasing number of tourist resorts built, due to visitors using the facility.
Budiman Budiman +1 more
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Customer Relationship Management: [PDF]
Bulletin of Science and Practice, 2020 The modern market is characterized by changes in the relationship between companies and customers. Today, customer relationships are an orderly system process that needs to be monitored and managed. In the context of complex sales in highly competitive markets, the use of automated systems will provide organizations with increased competitiveness ...
E. Erlygina, V. Filimonova
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Electronic customer relationship management (E-CRM) and its performance, challenges and solutions [PDF]
New Applied Studies in Management, Economics & Accounting, 2018 The purpose of this study is to study electronic customer relationship management (E-CRM) and its performance. In this research, using the findings of previous research and the information available in databases, the information required for the research
Nabiollah Mohammadi +2 more
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A Model to Bank’s Customer Experience Management for Improving Performance Indices [PDF]
کاوشهای مدیریت بازرگانی, 2021 This research proposes a new model for customer experience management and investigates the impact of customer experience management on improving the performance of one of the Iranian banks, mediated by customer satisfaction, loyalty and verbal ...
Karim Atashgar, Fateme Mirshafiei
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Effect of Electronic Customer Relationship Management (E-CRM) on Customer Satisfaction [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2018 The purpose of this study was to investigate the impact of electronic customer relationship management on customer satisfaction. This is a descriptive correlational study clearly based on the structural equation modeling (SEM).
Morteza Mohammadi, Tahmures Sohrabi
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The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [PDF]
کاوشهای مدیریت بازرگانی, 2019 The aim of this study is to evaluate the effect of social customer relationship management (SCRM) on the relationship of the senior managers and experts of independent organizations in Fars province with customers. Social customer relationship management
Seyed Mohammadbagher Jafari +1 more
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THE CONCEPT OF CUSTOMER COST ACCOUNTING IN CUSTOMER RELATIONSHIP MANAGEMENT
Humanities and Social Sciences, 2023 In any enterprise, the customer plays a key role as the main “provider” of revenue. The profitability of a particular enterprise depends on appropriate customer relations.
Grzegorz LEW, Magdalena BOCHENEK
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