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Social customer relationship management: a customer perspective
While the construct customer brand engagement is gaining magnitude in hospitality studies, this study establishes positive word of mouth and brand loyalty as relevant outcomes of customer brand engagement.
Senika Dewnarain +2 more
semanticscholar +1 more source
Sustainable customer relationship management
PurposeSustainable customer relationship management (SCRM) is a combination of business strategy, customer-oriented business processes and computer systems that seeks to integrate sustainability into customer relationship management.
Maria Ferrer-Estévez, R. Chalmeta
semanticscholar +1 more source
Customer Relationship Management
The study is undergone to understand the customer relationship management (CRM) with respect to blue Bharath EXIM PVT.LTD development, communication, facilities, events organized and in general terms as well suggestions were welcomed. This involves identifying factors that affects employee satisfaction in the company.
null T. Ilakkiya +4 more
openaire +2 more sources
Customer Relationship Management (CRM)
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Georg Blum
semanticscholar +1 more source
This study aims to examine the impact of the implementation of customer relationship management (CRM) on customer satisfaction and loyalty, and the impact of satisfaction on customer loyalty of government commercial banks (BNI, BRI, Bank Mandiri, and BTN)
Salma Fauziyyah, Khanifatul Khusna
doaj +1 more source
Customer relationship management: digital transformation and sustainable business model innovation
The point of departure for this study is the understanding of customer relationship management (CRM) as a set of technological solutions key for efficient business management, the benefits of which, highlighted by previous works, are presented and ...
H. Gil-Gómez +3 more
semanticscholar +1 more source
Customer Relationship Management is a long-term business strategy to establish relationships with customers. Through the right customer relationship marketing, customer satisfaction and loyalty can be formed.
Yopyter Promanjoe
doaj +1 more source
Evaluasi Customer Relationship Management pada Supermarket Hero di Jakarta Timur
The growing of many big retailer make Hero Supermarket must obtaining it’s existance in retail business. Therefore, Hero Supermarket must form CRM (Customer Relationship Management) in order to increase a new customer, increase profit and maintaining ...
S. Liawatimena +3 more
doaj +1 more source
Article to design an operational system based Customer Relationship Management (CRM) that can connect customers with the company. It is expected that the exchange of information between both parties can be properly channeled, in short, accurate, and ...
Tanty Oktavia
doaj +1 more source
Sumbangsih Customer Relationship Management Dalam Menciptakan Customer Intimacy
English Version To achieve success in today's dynamic business era, it is important to shift from a product focus to a customer focus. Companies can better understand customers, provide more personalized service, and build communication through a ...
Nurivan Rizky +4 more
doaj +1 more source

