Results 271 to 280 of about 36,388 (314)

Mediated Effects of Customer Orientation on Customer Relationship Management Performance

International Journal of Hospitality & Tourism Administration, 2008
Drawing on relationship marketing and management theory, the author examines how customer orientation can stimulate employee training and customer information processing capability when firms implement customer relationship management (CRM). The researcher also investigates how employee training and customer information processing affect CRM ...
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Customer relationship management and innovation as performance drivers

2015 Portland International Conference on Management of Engineering and Technology (PICMET), 2015
Good customer relationship management (CRM) between service firms and customers not only retains customers but also encourages them to provide important suggestions for improving products and service. Service firms have been described as facing a dilemma between serving customers for short term financial profits or for enhancing long term position by ...
null Hsin-Hui Hu, null Hsin-Yi Hu, Haragopal Parsa   +2 more
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The impact of the customer relationship management on the organization performance

The Journal of High Technology Management Research, 2018
Abstract Customer Relationship Management (CRM) is a very important growing business practice in today's environment. It is used for managing the interaction between a company and its future and current customers. CRM approach's task is analyzing data about the history of customers with a company. It focuses on a way to retain customers, therefore it
Zeynab Soltani, Batool Zareie, Farnaz Sharifi Milani, Nima Jafari Navimipour   +3 more
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The mediating role of customer related performance outcomes on the relationship between customer integration and firm performance

Benchmarking: An International Journal, 2018
Purpose Even though supply chain integration (SCI) has been considered as a vital contributor to business performance, the research shows inconsistency in its finding. Accounting for these inconsistencies, researchers (Fabbe-Costes and Jahre, 2007; Van der Vaart and van Donk, 2008) have highlighted the need to ...
Nikhat Afshan, Jaideep Motwani
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Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships

Journal of International Marketing, 2010
This research is among the first to present a study of the drivers of service export performance. The authors develop and empirically test a theoretical framework of the antecedent and performance implications of cross-border customer relationships (CCRs) in the context of service exports.
Sichtmann, Christina, von Selasinsky, Maren   +1 more
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Customer relationship marketing performance in Sharia banking

2020
The purpose of this study is to investigate the description of customer relationship management performance on customer loyalty to Sharia banking customers in Indonesia. The design of this study is a cross sectional method. This research uses a descriptive approach with a confirmatory survey method.
L. Lisnawati, D. Qibtiyah, R. Hurriyati
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Performance Measurement for Customer Relationship Management (CRM)

2014
There are both positive and negative reports of CRM performance but many companies remain unable to quantify this performance. This paper reviews and critiques CRM performance measurement tools found in the literature and reports results from a survey establishing current CRM performance measures adopted by a sample of companies.
Siriphan Pinnington, Martyn Jones
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Performance Indicators in the Customer Relationship

Ovidius University Annals, Economic Sciences Series, 2011
In the early years of direct marketing, much of the growth in revenue took place through the acquisition of new customers. Today, however, markets are more saturated. New customers are gained mainly at the expense of competitors. This makes it more difficult and expensive to acquire new customers.
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The Antecedents and Consequence of Customer Relationship Management Performance

International Journal of Customer Relationship Marketing and Management, 2012
Nowadays, customer relationship management is an important marketing strategy to retain the customer. Many literatures proved that by maintaining a good relationship with the customers, they will come back to the premise. This empirical paper investigates the antecedent factors of customer relationship management performance and its impact on ...
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Customer pressure, customer–manufacturer–supplier relationships, and quality control performance

Journal of Business Research, 2016
Abstract What factors motivate firms to improve quality management and enter customer–supplier collaborative relationships? This study investigates how the pressure to adopt the ISO 9000 or 14000 series from downstream customers affects customer–supplier collaborations and process improvement.
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