Results 121 to 130 of about 1,131,053 (307)

Determinants of customer intentions to continue using full-service airlines in Indonesia

open access: yesCogent Business & Management
This study aims to identify whether the influence of experience quality, price fairness, and sales promotion on continuous usage intention is mediated by customer perceived value, trust, and satisfaction with full-service airlines in Indonesia.
Yasintha Soelasih   +2 more
doaj   +1 more source

Value Creation and Value Capture at Manufacturing Firms : Importance of Non-functional Value [PDF]

open access: yes
Most large Japanese manufacturers are good at creating value utilizing their engineering capabilities but poor at capturing value in terms of creating profit and added value.
Nobeoka, Kentaro
core  

Managing Quality under Heterogeneous Consumer Demand and Product Quality, October 2005 [PDF]

open access: yes, 2005
Based on accepted advances in the marketing, economics, consumer behavior, and satisfaction literatures, we develop a micro-foundations model of a firm that needs to manage the quality of a product that is inherently heterogeneous in the presence of ...

core  

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

open access: yesAgribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik   +3 more
wiley   +1 more source

Swedish Consumers' Willingness‐to‐Pay for Plant‐Based Proteins in Pasta Sauce: Preferences and Policy Scenarios

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson   +3 more
wiley   +1 more source

CUSTOMER VALUE IN INDUSTRIAL MARKETING [PDF]

open access: yes, 2002
Enzner, Gerald   +3 more
core   +2 more sources

A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software [PDF]

open access: yesTechnology Innovation Management Review, 2012
Technology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create ...
Aparna Shanker
doaj  

Understanding and listening to customers in order to retain them: An analyses of customer satisfaction in SMEs in New Zealand [PDF]

open access: yes, 2018
This study is about the importance of customer retention in small and medium enterprises in New Zealand, investigating the value of customer retention and customer loyalty. The aim of this research is to find a usable strategy in order to attain customer
Dadha, Antriksh, Ismael, Izmee
core  

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

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