Results 11 to 20 of about 1,131,053 (307)

Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model

open access: yesHeliyon, 2023
Customer lifetime value is one of the most important tasks for enterprises to maintain customer relationships. However, due to the limitations of using a single data mining method, the measurement of customer lifetime value under the condition of ...
Yuechi Sun, Haiyan Liu, Yu Gao
doaj   +1 more source

Value Creation along a Production-Service Value Chain

open access: yesInternational Journal of Engineering and Management Sciences, 2022
Today’s products and services are so complicated and intertwined that their individual value creation is hard to determine. It is especially true when the products and services are necessary complements of each other and when they are affecting customer
Teréz Gerse-Krizsa, Noémi Kalló
doaj   +1 more source

A marketing view of the customer value: Customer lifetime value and customer equity

open access: yesSouth African Journal of Business Management, 2013
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures.
A. M. Estrella-Ramón   +3 more
doaj   +1 more source

Sharing as a Customer Value:

open access: yesMaketingu Janaru, 2022
The value of sharing is defined as the value that customers evaluate for the practice of using the same product with others. It may seem natural that providers of goods-sharing services promote value of sharing. However, few companies are engaged in this
Takuya Nomura, Reo Fukuda
doaj   +1 more source

Improving customer satisfaction: changes as a result of Customer Value Discovery [PDF]

open access: yes, 2008
Objective: To identify Gold Standard Services for customers in an academic library and determine whether interventions following the identification of customer value increased student satisfaction.
Berrington, M, McKnight, S
core   +2 more sources

A Direct Plasma miRNA Assay for Early Detection and Histological Classification of Lung Cancer

open access: yesTranslational Oncology, 2018
Cell-free microRNAs in plasma provide circulating biomarkers for lung cancer. Most techniques for analysis of miRNAs require a large plasma volume to purify a sufficient RNA yield followed by complicated downstream processing.
Qixin Leng, Yue Wang, Feng Jiang
doaj   +1 more source

Organising haute-cuisine service processes : a case study [PDF]

open access: yes, 2007
One of the essential aims of service process organisation is to increase the added value for the customer, thereby increasing customer satisfaction and stimulating consumption.
Sandt, Joachim, Stierand, Marc
core   +1 more source

Customer and organisational value added through customer experience differentiation

open access: yesJournal of Economic and Financial Sciences, 2011
Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
doaj   +1 more source

Bridging the gap between service provision and customer expectation [PDF]

open access: yes, 2009
Purpose: The purpose of this paper is to serve as a reminder to all managers that they must understand their customers, from the customers’ perspective, and not make assumptions about customer needs.
McKnight, S
core   +1 more source

Value-based pricing: A success factor in the competitive struggle [PDF]

open access: yesMarketing (Beograd. 1991), 2011
Over the past decade, the view that the main purpose of market oriented organizations is not to satisfy the consumer, but to create values has dominated.
Netseva-Porcheva Tatyana
doaj   +1 more source

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