Results 101 to 110 of about 18,156 (201)

Applied artificial intelligence: Acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context. [PDF]

Heliyon, 2023
Uzir MUH, Bukari Z, Al Halbusi H, Lim R, Wahab SN, Rasul T, Thurasamy R, Jerin I, Chowdhury MRK, Tarofder AK, Yaakop AY, Hamid ABA, Haque A, Rauf A, Eneizan B.   +14 more
europepmc   +1 more source

The role of customer experience in building brand loyalty within the service context [PDF]

, 2008
Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation.
Ismail, AR, Melewar, TC
core  

ANTECEDENTS AND CONSEQUENCES OF COMMITMENT FROM COSTUMERS OF BCA FINANCE IN JAKARTA [PDF]

The background of this study was the situations that customers loyalty in a crucial constructs in marketing area, especially in relationship management.
Willy Arafah
core  

The Role Of Source Credibility And Fairness On The Formation Of Parasocial Relationships And Product Interest And Their Influence On Purchase Intention And E-WOM Of Beauty Brands In Indonesia

Eduvest - Journal of Universal Studies
Few studies have focused on how source credibility and fairness influence parasocial relationships and product interest, and how product interest impacts consumers' purchase intentions towards new products. But few have examined how these factors can influence purchase intention and eWOM, so this study aims to fill the gap, focusing on Indonesian ...
Fadelia Dwiphala, Rifelly Dewi Astuti
openaire   +1 more source

Information distortion in word-of-mouth retransmission: the effects of retransmitter intention and source expertise. [PDF]

Asian Bus Manag, 2023
Jun SY, Ju TW, Park HK, Lee JC, Kim TM.
europepmc   +1 more source

Examining Social Media Usage, Brand Image and E-WOM (Quantity, Quality and Credibility) as Determinants of Purchase Intention

Parikalpana: KIIT Journal of Management, 2023
Alisha Kumar, Navneet Gera
openaire   +1 more source

The Effect Of Electronic Word Of Mouth (E-WOM) On Tiktok Application Towards Purchase Intention Mediated By The Variables Of Information Quality, Information Quantity, Information Credibility, And Brand Image On Skintific Products

International Journal of Science, Technology & Management
The rapid growth of internet users has opened up huge opportunities for businesses to reach a wider market online, which will have an impact on the use of social media and other digital services. The phenomenon of social media has transformed conventional marketing methods, giving rise to digital marketing. With the shift from traditional word-of-mouth
Rika Veronita, Maya Ariyanti, Riski Taufik Hidayah   +2 more
openaire   +1 more source

A structural model to examine the antecedents and consequences of customer with experiential brands [PDF]

, 2010
Despite the increasing attention towards customer experience, empirical research to explain this notion, its antecedents and its consequences is still limited.
Ismail, AR, Melewar, TC
core  

Digital Marketing and Fast-Food Intake in the UAE: The Role of Firm-Generated Content among Adult Consumers. [PDF]

Foods, 2023
Ali-Alsaadi AA, Cabeza-Ramírez LJ, Sántos-Roldán L, Loor-Zambrano HY.   +3 more
europepmc   +1 more source

Homophobia, Heterosexism, and Ambivalence in the Premier Issue of \u3cem\u3eSports Illustrated Woman/Sport\u3c/em\u3e [PDF]

, 2010
The arrival of a magazine dedicated solely to the world of women\u27s sports was an exciting prospect for fans and proponents of women\u27s sports. But the first issue of Sports Illustrated Women/Sport disappointed many who considered it did not put ...
Weidman, Lisa M.
core   +1 more source