Results 111 to 120 of about 18,156 (201)

The Impact of Negative Online Reviews by Social Media Influencers on the Formation of Brand Loyalty to Cosmetic Products

Indonesian Interdisciplinary Journal of Sharia Economics
This study investigates how negative electronic word-of-mouth (e-WOM) from social media influencers affects brand loyalty in the cosmetics industry. Specifically, it examines the mediating roles of brand attitude and consumer dissatisfaction and the ...
Hasrini Hasrini, Kussudyarsana Kussudyarsana, Edy Purwo Saputro   +2 more
doaj  

Virtual idol marketing: Benefits, risks, and an integrated framework of the emerging marketing field. [PDF]

Heliyon, 2023
Yu Y, Kwong SC, Bannasilp A.
europepmc   +1 more source

Internal or External Word-of-Mouth (WOM), Why Do Patients Choose Doctors on Online Medical Services (OMSs) Single Platform in China? [PDF]

Int J Environ Res Public Health, 2022
Shen J, An B, Xu M, Gan D, Pan T.
europepmc   +1 more source

The Role of Social Media Influencers and Online Reviews in Shaping Purchase Intention of Halal Cosmetics: A Study on Cusumers in Indonesia

Indonesian Interdisciplinary Journal of Sharia Economics
Halal cosmetic products are increasingly popular among global consumers, especially in Indonesia, one of Asia's fastest-growing cosmetic markets. Social media marketing is the primary strategy for promoting halal cosmetic products through influencers as
Syariifah Saniyyah Al Gadri, Taruli Elisabeth Hutabarat, Kurniawati Kurniawati   +2 more
doaj  

A Dual-Process Model to Assess User Attitudes and the Likelihood of Electronic Word-Of-Mouth Adoption [PDF]

, 2015
The likelihood of electronic word-of-mouth (e-WOM) adoption is useful for academics and practitioners to understand the persuasion. To address this issue, the attitude-intention link was often assumed in information systems (IS) literature without ...
Cheng, T.C.E., Lai, Kee-Hung, Shih, Hung-Pin   +2 more
core   +1 more source

PENGARUH E-WOM CREDIBILITY TERHADAP E-WOM ADOPTION PADA PROSES BELANJA ONLINE DI INDONESIA [PDF]

, 2017
Perkembangan pesat World Wide Web (WWW) di Internet sejak tahun 1990-an saat ini dimanfaatkan untuk banyak kepentingan, diantaranya yaitu penggunaan sosial media yang sangat pesat, seperti Facebook, Twitter, user groups, messenger, dan lain-lain ...
FERY INDRAWAN
core  

Analysis of Purchasing Decisions Based on Beauty Influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Consumers of Skintific 5x Ceramide Barrier Moisturizer Gel Skincare Product in Surabaya

Indonesian Interdisciplinary Journal of Sharia Economics
The purpose of this study was to analyze the influence of beauty influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Purchasing Decisions for Skintific 5x Ceramide Barrier Moisturizer Gel products in Surabaya.
Nadilla Putri Pertiwi, Jojok Dwiridotjahjono   +1 more
doaj  

Exploring the Influential Factors of Personal Media Bloggers on Followers' Continuous Following Intention Based on Relationship Marketing Theory. [PDF]

Behav Sci (Basel), 2023
Qian W, Mao J.
europepmc   +1 more source

A theoretical model of factors influencing online consumer purchasing behavior through electronic word of mouth data mining and analysis. [PDF]

PLoS One, 2023
Wang Q, Zhu X, Wang M, Zhou F, Cheng S.
europepmc   +1 more source

Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce. [PDF]

SN Bus Econ, 2022
Kato T.
europepmc   +1 more source