Results 11 to 20 of about 92,179 (299)
Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking
APMBA (Asia Pacific Management and Business Application), 2023 This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry.
Axton Trixie Chandra +1 more
doaj +1 more source
Brand effects of omnichannel-based pickup service on consumption value and service satisfaction [PDF]
Innovative Marketing, 2021 As an online and offline integrated service of refund, replacement, and after-sales service, omnichannel is placing itself as a major service used in the online shopping market, as efficiency and an integrated operation system develop according to ...
Kyoung Hee Lee, Boyoung Kim
doaj +1 more source
Emotional Brand Attachment and Attitude toward Brand Extension
Services Marketing Quarterly, 2020 This study aims to investigate how emotional brand attachment contributes to attitude toward brand extension.
Vahdat, A +3 more
openaire +2 more sources
The impact of brand concept on brand equity [PDF]
Asia Pacific Journal of Innovation and Entrepreneurship, 2017 Purpose - Researches on the impact brand equity have grown considerably in recent years, as it has been shown to have significant impact on a company’s financial performance.
Joo-Eon Jeon
doaj +1 more source
Frontiers in Psychology, 2022 Brand evangelism is essential to the profitability of e-shops, but the effects of failure attribution and recovery justice in encouraging brand evangelism in the online service recovery context are not straightforward. Grounded on a framework integrating
Tingting Zhu, Sung Kyu Park
doaj +1 more source
Brand experience and brand attachment as drivers of WOM in hospitality [PDF]
Spanish Journal of Marketing-ESIC, 2020 Purpose – The purpose of this paper is to develop a model to measure the impact of brand experience in the hotel industry, on word-of-mouth (WOM) recommendations while accounting for the possible mediating role of people’s emotional attachment with the ...
Mónica Gómez-Suárez, Mónica Veloso
doaj +1 more source
PENGARUH EMOTIONAL BRAND ATTACHMENT TERHADAP CONSUMER-BASED BRAND EQUITY TERHADAP WARDAH
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2023 Industri kosmetik saat ini sedang tumbuh dan berekembang secara pesat di Indonesia. Merek kosmetik lokal yang paling digemari di Indonesia ditahun 2022 adalah Wardah merupakan merek kosmetik lokal yang paling banyak diminati oleh masyarakat Indonesia pada tahun 2022 dengan tingkat loyalitas yang tinggi.
Osa Omar Sharif, Elsamita Yolanda
openaire +1 more source
Social Sciences and Humanities Open, 2023 This study investigates the impacts of various nonbrand-owned digital touchpoints for restaurant brands, which are social support and credible influencer on trust in multichannel.
Norzalita Abdul Aziz +2 more
doaj +1 more source
Influence of perceived city brand image on emotional attachment to the city [PDF]
, 2018 Purpose - This study examines the influence of perceived city brand image on emotional attachment to the city. The study also compares the effects of perceived brand image of the city on the emotional attachment to the city across two groups: residents ...
Manyiwa, Simon +2 more
core +2 more sources
The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking [PDF]
, 2018 Purpose The purpose of this paper is to investigate the role of ideal self-congruence in instigating two types of negative consumer behaviours – compulsive buying and external trash-talking – and the mediating role of brand attachment on these ...
Ekinci, Yuksel +3 more
core +2 more sources