Results 41 to 50 of about 92,179 (299)

Destination brand love and evangelism among international tourists in Vietnam: Roles of corrective engagement, empowerment, and authenticity [PDF]

Innovative Marketing
Type of the article: Research Article AbstractRecent tourism studies increasingly emphasize tourists’ active roles in destination experiences, prompting closer examination of how different forms of participation relate to destination brand outcomes ...
Hoai Thi Thu Luong, Hai Ninh Nguyen
doaj   +1 more source

Brand Authenticity, Brand Attachment, Brand Love, Consumer Emotional Well Being, High Luxury Brands. [PDF]

, 2019
Industri high end luxury brand products telah menghadapi sejumlah Perubahan selama dua dekade terakhir. Terkait dengan bisnis produk high end luxury brand, salah satu faktor yang sangat diperhatikan konsumen ketika membeli adalah brand authenticity ...
Brahmana, R. K. (Rizky), Santoso, D. A. (Daniel)   +1 more
core  

Multi‐Scale Interface Engineering of MXenes for Multifunctional Sensory Systems

Advanced Functional Materials, EarlyView.
MXenes, as two‐dimensional transition metal carbides and nitrides, demonstrate remarkable capabilities for multifunctional sensing applications. This review systematically examines multi‐scale interface engineering approaches that enhance sensing performance, enable diverse detection functionalities, and improve system‐level compatibility in MXene ...
Jiaying Liao, Sin‐Yi Pang, Jianhua Hao
wiley   +1 more source

Emotional Brand Attachment: Marketing Strategies for Successful Generation [PDF]

, 2011
Modern society is structured around consumption. The climate of the current consumer culture is one of intense competition. In order to differentiate their brands and products, companies are beginning to focus on differentiating their brands on the basis
Bilotti, Katie
core   +2 more sources

Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties [PDF]

, 2014
The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging.
Algesheimer R., Atkin D., Bartle J., Blake R., Blumenthal D., Brown M. B., Butler D., Butler D., Butler D., Cameron D., Cameron D., Cameron D., Cameron D., Christopher Pich, Christopher R., Dalton R. J., Davies A. J., De Chernatony L., Denver D., Dianne Dean, Downs A., Gould P., Gummerson E., Heath A., Hitchens P., Kirchheimer O., Kotler P., Lakoff G., Lees-Marshment J., Lindstrom M., MacKuen M. B., Palazzo G., Radice G., Radice G., Radice G., Roberts K., Robin Croft, Rose R., Schweiger G., Seyd P., Shaw E., Simòes C., Thompson C. J., Toye R., Varey R., Whiteley P., Whiteley P., Wring D.   +47 more
core   +1 more source

Smart Face Masks as Wearable Respiratory Sensors: A Review of Sensor Technologies, Materials, and Future Directions

Advanced Healthcare Materials, EarlyView.
This review highlights recent advances in smart face masks that actively monitor breathing. By integrating humidity, gas, temperature, pressure, strain, and triboelectric sensors, these masks track key respiratory parameters in real time. The article summarizes sensor mechanisms, compares performance across studies, and discusses challenges and future ...
Negin Faramarzi, Naseeh Backer Kannanthodi, Alice Nicole Casling, Babar Ali, Samira Lakouraj Mansouri, Alessandro Giuseppe D'aloia, Hossein Cheraghi Bidsorkhi, Maria Sabrina Sarto   +7 more
wiley   +1 more source

Mature consumers' relationship with their perfume [PDF]

, 2018
Glamorous and stylish, perfume is an evocative product that provokes a stimulus of the senses. The use of perfume is recognised as a significant part of daily grooming for many women.
Drylie-Carey, Lindsey, Stewart, Aileen
core   +3 more sources

Chemically Doped Conductive Polymers for Wearable Health Monitoring

Advanced Materials Technologies, EarlyView.
Among conductive polymers, poly(3,4‐ethylenedioxythiophene):poly(styrenesulfonate) (PEDOT:PSS), polyaniline (PANI), and polypyrrole (PPy) are the most studied and applied. Chemical doping significantly boosts intrinsic conductivity and mechanical robustness.
Mengdi Zuo, Jian Song, Hong Hu, Le Zheng, Lei Zhang, Charles H. Lawrie   +5 more
wiley   +1 more source

Comparing Emotional Brand Attachment in Small-Group and Network-Based Brand Communities

SAGE Open
Emotional brand attachment is a key driver of long-term consumer–brand relationships, yet limited research has examined how different brand community structures foster such attachment.
Yi-Ying Linda Yu, Wen-Cheng Lin
doaj   +1 more source

Vision‐Augmented Wearable Interfaces: Bioinspired Approaches for Realistic AI‐Human‐Machine Interaction

Advanced Materials Technologies, EarlyView.
This review presents recent progress in vision‐augmented wearable interfaces that combine artificial vision, soft wearable sensors, and exoskeletal robots. Inspired by biological visual systems, these technologies enable multimodal perception and intelligent human–machine interaction.
Jihun Lee, Gwuidong Ryu, Kisoo Kim, Feng Xu, Won Gu Lee   +4 more
wiley   +1 more source