Results 51 to 60 of about 1,921,447 (292)

Cost‐Effective Ti/Al/Ni Multilayer Neural Probes With In Vivo Recording Performance Comparable to Ti/Au Neural Probes

Advanced Electronic Materials, EarlyView.
In this study, we developed a cost‐efficient neural probe by replacing traditional gold with an aluminum‐based Ti/Al/Ni multilayer stack. Optimizing this metal architecture suppressed oxidation and ensured robust electrical stability, achieving signal quality comparable to standard gold probes. It enables a highly accessible and economical solution for
Sehwan Park, Minseok Kim, Giheon Kim, Seungjun Lee, Haeyun Lee, Namsun Chou, Hyogeun Shin   +6 more
wiley   +1 more source

Positive and Negative Behaviors of Oppositional Loyalty in Online Communities

IEEE Access, 2022
Based on the theories of moral identity, community engagement, emotional attachment, and brand loyalty, this study aims to explore oppositional loyalty’s driving factors and dimensional structure (the willingness to pay a price premium ...
Guo Cheng, Weiping Yu
doaj   +1 more source

Pengaruh Emotional Brand Attachment Terhadap Consumer-Based Brand Equity Dengan Consumer Satisfaction Sebagai Mediator (Studi Pada Konsumen Brand Apple) [PDF]

, 2019
Munculnya brand-brand gadget dan smartphone membuat konsumen lebih mempertimbangankan brand mana yang akan dipilih. Pertimbangan tersebut muncul dengan disertai keterikatan yang ada pada konsumen dengan brand.
ICHA CAESARNI DEWITA
core  

Conceptualising luxury brand attachment: scale development and validation

, 2019
© 2019, Springer Nature Limited. This paper aims to conceptualise consumer’s luxury brand attachment by developing and validating a psychometric scale through five studies. Study 1 generates and selects potential scale items through literature review,
Lwin, Michael (R19384), Phau, Ian, Shimul, Anwar S., Lwin, M., Shimul, Anwar Sadat   +4 more
core   +1 more source

Promoting Healthier Drinking: Evidence From a Vignette Experiment on Contextual and Informational Drivers of Dealcoholized Wine Choices

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci, Giulia Maesano, Leonardo Casini, Maurizio Canavari, Marija Cerjak   +4 more
wiley   +1 more source

Exploring the Mediating Role of Good Looking Appearance: How Do Brand and Customer Emotions Affect Impulse Buying?

Indonesian Interdisciplinary Journal of Sharia Economics
Digitalization has given birth to new marketing strategies that are more interactive, one of which is through live streaming. The high consumer interaction in live streaming shows the significant attractiveness of the batik market. In addition, audience
Desak Made Febri Purnama Sari, Assyifa Nur Annisa Permana, ⁠I Gst Ayu Wirati Adriati, Ida Nyoman Basmantra   +3 more
doaj   +1 more source

Relationship between Community Attachment, Brand Identity and Brand Love: Based on the Experience of Consumer’s Emotional Value Perspective [PDF]

, 2017
To foster consumers' emotional attachment to a brand is becoming a vital task for brand managers in the highly competitive market nowadays. And the study of brand love is a hot spot in the marketing management research. Prior research mainly focus on the
Gao, Xueji
core  

Consumer Acceptance of New Sustainable Food Technologies: Upcycling Technology, Biostimulants, and Artificial Intelligence

Agribusiness, EarlyView.
ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley   +1 more source

THE INFLUENCE OF BRAND EXPERIENCE, SATISFACTION AND TRUST IN EMOTIONAL ATTACHMENT TO BRAND [PDF]

, 2019
One way to bring a brand closer to customers is to create a strong emotional attachment to consumers (brand attachment) to them. The company's ability to create strong emotional attachments between consumer-brands will provide many benefits for the ...
Taju, Marcelo Fernando
core  

The Key Technologies and Technological Evolution Mechanisms of Robotic Systems for Fracture Reduction Surgery

Advanced Intelligent Systems, EarlyView.
This review traces three decades of technological evolution in robot‐assisted fracture reduction systems, from early robotic concepts to clinically oriented platforms. Key advances in robotic architecture, navigation, path planning, interaction control, and surgical integration are summarized, while current translational challenges and future ...
Shaolong Kuang, Xiaoyang Hu, Jianhua Li, Fang Wang, Xue Zhang, Lihai Zhang   +5 more
wiley   +1 more source