Tujuan penelitian ini adalah untuk mengetahui apakah variabel Social Media Interactivity, Social Media Benefits, dan Social Media Reward memiliki pengaruh terhadap Emotional Attachment melalui Brand Image pada Pengguna Tiket.com di Surabaya.
Naufan Faris Shidqi
doaj +1 more source
Deciphering brand loyalty through brand association and emotional confidence
This paper investigates the influence of emotional confidence and brand association on brand loyalty and whether there is a statistically significant difference in the brand loyalty of consumers having low or high emotional confidence. Data was collected
Amber Gul Rashid +2 more
doaj +1 more source
Consumption authenticity in the age of the sharing economy: The key to creating loyal customers who love your brand [PDF]
Airbnb continues to gain popularity as an accommodation alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor.
Hanks, L., Mody, Makarand
core +1 more source
Continual Learning for Multimodal Data Fusion of a Soft Gripper
Models trained on a single data modality often struggle to generalize when exposed to a different modality. This work introduces a continual learning algorithm capable of incrementally learning different data modalities by leveraging both class‐incremental and domain‐incremental learning scenarios in an artificial environment where labeled data is ...
Nilay Kushawaha, Egidio Falotico
wiley +1 more source
Digitalization has given birth to new marketing strategies that are more interactive, one of which is through live streaming. The high consumer interaction in live streaming shows the significant attractiveness of the batik market. In addition, audience
Desak Made Febri Purnama Sari +3 more
doaj +1 more source
Perceived quality and loyalty towards PubHEI’s of international students in Malaysia’s. Understanding the role of emotional attachment as a mediator [PDF]
This study develops and tests a model to investigate the predictors of Brand loyalty of Public Higher Educational Institutions ( PubHEI’s) in Malaysia.The model considers two drivers – perceived teaching and learning quality and emotional brand ...
Md. Salleh, Salniza +2 more
core
Auditory–Tactile Congruence for Synthesis of Adaptive Pain Expressions in RoboPatients
In this work, we explore auditory–tactile congruence for synthesizing adaptive vocal pain expressions in robopatients. Using a robopatient platform that integrates vocal pain sounds with palpation forces, we conducted 7680 trials across 20 participants.
Saitarun Nadipineni +4 more
wiley +1 more source
Kepribadian Merek Dan Ikatan Emosional Merek Terhadap Loyalitas Merek Tabungan Bank Umum Syariah [PDF]
Creating emotional brand attachment is a key branding issue in today's marketing world. One way to accomplishthis is to match the consumer's self with brand's personality and the consumer's loyalty.
Wahyuni, S. (Sri)
core
Headache and alexithymia in children and adolescents: what Is the connection? [PDF]
Background: Headache is one of the most common complaints in children and adolescents and comorbidity rates are very high and the major associated diseases are depression, anxiety, atopic disorders, sleep, and behavioral disorders.
Calderoni, D +5 more
core +3 more sources
A Central Somatic Transmission Mediates Proprioceptive Facilitation of Muscle Pain
Zhang et al. uncover a novel central mechanism for persistent muscle pain, in which TRPA1 sensitization in MeV proprioceptive neurons enhances somatic secretion. This, in turn, disinhibits descending pain control from neighboring noradrenergic locus coeruleus neurons via local GABAergic circuits, thereby promoting inflammatory muscle pain.
Xiaoyu Zhang +15 more
wiley +1 more source

