Results 31 to 40 of about 92,179 (299)

A tri-dimensional approach for auditing brand loyalty [PDF]

, 2009
Over the past twenty years brand loyalty has been an important topic for both marketing practitioners and academics. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the
AS Dick, C Jackson, Charmine Härtel, FR Kardes, G Fullerton, I Ajzen, K Hammond, MB Holbrook, MD Uncles, NJ Allen, P Kotler, P Rauyruen, R East, R Russell-Bennett, Rebekah Russell-Bennett, RL Oliver, S Bandyopadhyay, S Rundle-Thiele, S Worthington, S Worthington, S Worthington, Steve Worthington, T DeWitt   +22 more
core   +2 more sources

Product Service Systems Users and Harley Davidson Riders: the importance of consumer identity in the diffusion of sustainable consumption solutions [PDF]

, 2017
This paper sets out an approach to researching socio-cultural aspects of Product Service Systems (PSS) consumption in consumer markets. PSS are relevant to Industrial Ecology as they may form part of the mix of innovations that move society toward more ...
Catulli, Maurizio, Cook, Matthew, Potter, Stephen   +2 more
core   +1 more source

Pengujian Empiris Brand Satisfaction terhadap Brand Loyalty yang di Moderasi oleh Emotional Brand Attachment dan Brand Love

International Journal of Digital Entrepreneurship and Business, 2022
Penelitian ini bertujuan menguji untuk emotional brand attachment, dan brand love sebagai mediator atas brand satisfaction terhadap brand loyalty. Teknik pengambilan sampel yang digunakan adalah purposive sampling, yaitu pengguna aktif smartphone Samsung dengan jumlah sampel 150 responden. Data dikumpulkan dengan penyebaran kuesioner menggunakan Google
Irfan Hajjid, Harsini Soetomo, Robert Kristaung, Agus Susanto   +3 more
openaire   +1 more source

The role of effective communication and trustworthiness in determining guests’ loyalty [PDF]

, 2018
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.This study investigates the role of trustworthiness and effective communication in the development of ...
Fazal-e-Hasan, Syed Muhammad, Hickman, Ellie, Kharouf, Husni, Mortimer, Gary, Sekhon, Harjit   +4 more
core   +1 more source

Exploring the impact of social media engagement on brand image and brand love among senior tourists: The mediating role of emotional attachment and the moderating effect of digital literacy [PDF]

Innovative Marketing
Type of the article: Research Article AbstractThis study aims to explore the impact of social media engagement on brand image and brand love among senior tourists in Jiangsu Province, China.
Tongxi Jiang, Hasnizam Hasan, Azanin Ahmad   +2 more
doaj   +1 more source

Positive and Negative Behaviors of Oppositional Loyalty in Online Communities

IEEE Access, 2022
Based on the theories of moral identity, community engagement, emotional attachment, and brand loyalty, this study aims to explore oppositional loyalty’s driving factors and dimensional structure (the willingness to pay a price premium ...
Guo Cheng, Weiping Yu
doaj   +1 more source

Pengaruh Emotional Brand Attachment terhadap Brand Love dan Brand Loyalty pada Produk Kosmetik Merek Wardah

Revenue: Lentera Bisnis Manajemen, 2023
Di era persaingan bisnis saat ini sangat dibutuhkan bagi perusahaan memahami perilaku konsumen. Dengan memahami perilaku konsumen perusahaan dapat menerapkan kebijakan strategi pemasaran maka dari itu diperlukan bagi perusahaan untuk menciptakan perasaat terikat secara emotional pada diri konsumen sehingga menimbilkan perasaan cinta terhadap merek dan ...
Nuraeni Nuraeni, Khoirul Huda, Istiqomatus Shofiyah   +2 more
openaire   +1 more source

The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment

Lahore Journal of Business, 2021
Online customer brand engagement (OCBE) has become an important relationship marketing construct within the realm of academics, as well as with practitioners. The emanating literature on OCBE offers diverse definitions, but those that are often presented without a mutual agreement.
Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir, Muhammad Fahim   +3 more
openaire   +2 more sources

The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site [PDF]

, 2018
The engagement of community residents in place promotion is increasingly recognized as desirable for ensuring effective and reliable communication with tourists.
Aas, Andersson, Baker, Bentler, Braun, Brown, Brown, Burroughs, Canter, Choo, DiStefano, Dowding, Eshuis, Fallon, Fan, Fornell, Fyall, Getz, Glynn, Grzeskowiak, Gursoy, Hair, Hamilton, Harrill, Holcomb, Houghton, Hu, Hudson, Hur, Jaafar, Jamal, Jeuring, Jimura, Kavaratzis, Kemp, Kim, Klijn, Kline, Konecnik Ruzzier, Konečnik Ruzzier, Kyle, Lee, Lichrou, Low, MacCallum, MacKinnon, Martin, McCool, Merrilees, Nicholas, Nunkoo, Nunkoo, Nunkoo, Nunkoo, Nunnally, Organisation for Economic Co-operation and Development (OECD), Paskaleva-Shapira, Petrova, Pike, Pike, Pratt, Prayag, Presenza, Proshansky, Ramkissoon, Rasoolimanesh, Rasoolimanesh, Rasoolimanesh, Rehmet, Scannell, Schroeder, Sebele, Shamai, Simpson, Su, Timothy, Tosun, Uriely, Vargas-Sánchez, Warnaby, Zenker, Zouganeli   +81 more
core   +1 more source

A Lightweight Procedural Layer for Hybrid Experimental–Computational Workflows in Materials Science

Advanced Engineering Materials, EarlyView.
We unveil a prototype hybrid‐workflow framework that fuses automatedcomputation with hands‐on experiments. Built atop pyiron, a lightweight, parameterized layer translates procedure descriptions into executable manual steps, syncing instrument settings, human interventions, and data capture in real‐time today.
Steffen Brinckmann, Sarath Menon, Raphael Röske, Johannes Steinhülb, Michael Selzer, Jan Janssen, Tilmann Hickel, Ruth Schwaiger, Jörg Neugebauer   +8 more
wiley   +1 more source