Results 31 to 40 of about 1,921,447 (292)

Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model

SAGE Open, 2022
Rapid advances in mobile technology with high product diversity have led to high levels of smartphone brand switching among users. Hence, customers’ brand loyalty is the key to a smartphone manufacturer’s survival in this highly competitive market.
Linda Seduram, Abdullah Al Mamun, Anas A. Salameh, Selvan Perumal, Hasnizam Shaari   +4 more
doaj   +1 more source

BRAND ATTACHMENT, CUSTOMER TRUST AND CUSTOMER ENGAGEMENT: WHAT RANKING OF THESE LINKS IN THE RELATIONAL CHAIN?

Revue Marocaine de Recherche en Management et Marketing, 2021
Brand attachment, customer trust and customer engagement have been recognized for their mandatory role to build a strong brand-customer relationship and brand loyalty.
ZINEB RHAJBAL, MOUNA HILMI, AYOUB RHAJBAL   +2 more
doaj   +1 more source

Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding [PDF]

Cogent Business & Management, 2020
The goal of this article was to explore internal stakeholders’ emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature.
Brighton Nyagadza, Ernest M. Kadembo, Africa Makasi   +2 more
openaire   +3 more sources

EMOTIONAL BRAND ATTACHMENT AND BRAN LOVE MEDIATE SATISFACTION TO LOYALTY ON PRODUCT LAPTOP [PDF]

, 2023
Pandemi covid-19 mengharuskan semua aktivitas dilakukan didalam rumah. Hal tersebut menjadikan subuah alat elektronik laptop menjadi salah satu alat penunjang kegiatan sehari-hari selama masa pandmi covid-1.
Riorini , Sri Vandayuli, Ayu Laras Wati
core   +1 more source

Self‐Regulated Learning Meets AI: Reinterpreting Self‐Regulation, Co‐Regulation, and Socially Shared Regulation in Human–AI Interaction

New Directions for Adult and Continuing Education, EarlyView.
ABSTRACT Advancing artificial intelligence (AI) has transformed learning and work, yet higher education and professional development programs have not systematically equipped learners for AI‐prevalent environments. This lack of preparation creates uncertainty regarding control, responsibility, trust, and accountability.
Moon‐Heum Cho, Jerusalem Merkebu
wiley   +1 more source

The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity

, 2021
This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected
Lee, TJ, Xiaohua Chen, You, ES, Li, X, Timothy J. Lee, Xiubai Li, Eun Sue You, Chen, X   +7 more
core   +1 more source

Anorectal Dysfunction in Systemic Sclerosis: Clinical Phenotypes and Functional Patterns

Arthritis Care &Research, EarlyView.
Objective The aim of this study was to characterize specific physiologic defects in anorectal dysfunction in systemic sclerosis (SSc) using anorectal manometry (ARM), evaluate associations with gastrointestinal (GI) and extraintestinal clinical phenotypes, and explore potential serologic markers for risk stratification.
Timothy Kaniecki, Alireza Amindarolzarbi, Tsion Abdi, John Clarke, Michael Hughes, Ami A. Shah, Zsuzsanna H. McMahan   +6 more
wiley   +1 more source

Exploring the impact of social media engagement on brand image and brand love among senior tourists: The mediating role of emotional attachment and the moderating effect of digital literacy [PDF]

Innovative Marketing
Type of the article: Research Article AbstractThis study aims to explore the impact of social media engagement on brand image and brand love among senior tourists in Jiangsu Province, China.
Tongxi Jiang, Hasnizam Hasan, Azanin Ahmad   +2 more
doaj   +1 more source

Continual Learning for Multimodal Data Fusion of a Soft Gripper

Advanced Robotics Research, EarlyView.
Models trained on a single data modality often struggle to generalize when exposed to a different modality. This work introduces a continual learning algorithm capable of incrementally learning different data modalities by leveraging both class‐incremental and domain‐incremental learning scenarios in an artificial environment where labeled data is ...
Nilay Kushawaha, Egidio Falotico
wiley   +1 more source

The Influence of Celebrity Endorser Toward Emotional Attachment and Brand Trust That Impact to Purchase Intention

, 2021
The purpose of this study is to determine the influence of celebrity endorser on purchase intention with emotional attachment and brand trust as an intervention.
Ursula Natalia, Rahmi, Mohamad Rizan, null Mohamad Rizan, null Rahmi, null Ursula Natalia   +5 more
core   +1 more source