Results 71 to 80 of about 92,179 (299)

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

open access: yesAgribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

An Examination of How Much Product Extensions Play A Role In Fandom [PDF]

open access: yes, 2019
Executive Summary The purpose of this study was to determine if product extensions played a role in fandom so sport organizations could see what extensions they could use to gain more fans, generate revenue, and enhance their relationships with their ...
Swatt, Skylar
core   +1 more source

Consumer Acceptance of New Sustainable Food Technologies: Upcycling Technology, Biostimulants, and Artificial Intelligence

open access: yesAgribusiness, EarlyView.
ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley   +1 more source

The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand [PDF]

open access: yesرویکرد‌های نوین در مدیریت و بازاریابی
The main objective of this study is the effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand among Instagram ...
homa doroudi, Mojgan Babaei
doaj   +1 more source

Do destination brands really have a personality? A comparison of two coastal tourism destinations in Australia [PDF]

open access: yes, 2005
According to Morgan et al (2003), the need for destinations to portray a unique identity is more critical than ever yet much of destination advertising remains blue seas, cloudless skies and endless golden beaches with less than memorable tag lines. They
Benckendorff, P.   +2 more
core  

Nature-Based Tourism Businesses in Colorado: Interpreting Environmental Ethics and Responsible Behavior [PDF]

open access: yes, 2011
Tourism businesses operate from a primarily economic-centric point of view, but nature-based tourism businesses are also acutely aware of the need to sustain the natural resource that attracts the client to their outdoor recreation service. A preliminary
Gaede, Diane   +2 more
core   +3 more sources

Bona Fide Intersegmental Plane Hepatectomy Along the Glissonean Branches (BIPHG)

open access: yesAnnals of Gastroenterological Surgery, EarlyView.
ABSTRACT This review traces the author's personal journey over three decades in the evolution of liver resection techniques, culminating in the proposal of the Bona Fide Intersegmental Plane Hepatectomy Along Glissonean Branches (BIPHG). Beginning with pioneering experiences in laparoscopic and robotic liver surgeries, the author highlights key ...
Go Wakabayashi, Taiga Wakabayashi
wiley   +1 more source

Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits

open access: yesManagement şi Marketing
Growing environmental concerns have triggered the appearance of a growing number of eco-efficient goods. However, although there are several studies on consumer attitudes towards packaging design elements, research evaluating the effect of sustainable ...
Crespo Cátia Fernandes   +2 more
doaj   +1 more source

A The Impact of Brand Equity Dimensions on Consumer Buying Behavior: The Moderating Roles of Trust, Loyalty, and Price Sensitivity

open access: yesMarket Forces
Consumer buying behavior knowledge helps in understanding how and why people make purchase decisions. It also helps firms to make better marketing strategies in the context of product development and customer satisfaction.
Saleem Ahmed   +2 more
doaj   +1 more source

Vision‐Based Handover and Organization of Robotic Scrub Nurse for Seamless Surgical Flow

open access: yesAdvanced Intelligent Systems, EarlyView.
This study presents a pose estimation‐based robotic scrub nurse (PERSN) that assists surgical procedures by estimating the surgeon's hand position, orientation, and grasping state, along with the constraint‐based 6D pose of surgical instruments. User evaluations show that PERSN provides greater immediate usability and reduces physical demand compared ...
Seongjoon Kang   +9 more
wiley   +1 more source

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