Results 71 to 80 of about 1,921,447 (292)

Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty

Asian Management and Business Review
This study aims to analyze the influence of service-dominant logic (SDL) on brand attitude, emotional brand attachment, and brand engagement and the impact of these three variables on brand awareness and brand loyalty among hotel users in Bandung City ...
Tanty Sondari, Nur Zeina Maya Sari, Ayke Nuraliati   +2 more
doaj   +2 more sources

The study on emotional loyalty of target audience to a scientific organization’s brand

Вестник университета
The results of a study on emotional loyalty to a scientific organization’s brand have been presented. The purpose of the study is to examine emotional loyalty of target audience segments of a scientific organization (using the example of the All-Russian ...
A. N. Timokhovich, E. V. Samokhodkin
doaj   +1 more source

Judicial Perspectives on Neurodiversity in Queensland Courts, Tribunals and Commissions: Experiences With Disclosure and Witness Credibility

Australian Journal of Social Issues, EarlyView.
ABSTRACT Little is known about the impacts of the disclosure, or the non‐disclosure, of medical conditions associated with neurodiversity in the context of court proceedings and hearings before tribunals and commissions. This paper examines the experiences of twenty‐three Queensland Judges, Magistrates, and Tribunal and Commission Members with ...
Danielle Bozin, Karen A. Sullivan, Vincent Denault, Catherine Kennon, Lucy Cradduck, Rachel Hews   +5 more
wiley   +1 more source

Effects of the spectator's emotional attachment to esports players on the sponsoring brand

Academia Revista Latinoamericana de Administración
PurposeThe purpose of this study is to understand whether the spectator’s emotional attachment to esports’ players is key for the sponsoring brand’s outcomes. A theoretical model based on the attachment, social influence and brand communities’ literature is proposed.Design/methodology/approachData were collected through an online survey from a sample ...
Fernando Navarro-Lucena, Sebastian Molinillo, Rafael Anaya-Sánchez   +2 more
openaire   +3 more sources

Pengaruh Communication, Rituals/symbols, Brand History, Serta Brand Community Identification Terhadap Emotional Attachment Djarum Black Motor Community (BMC) Di Surabaya [PDF]

, 2013
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh communication, rituals/symbols, brand history terhadap brand community identification serta pengaruh brand community identification terhadap emotional attachment Djarum Black Motor ...
SUDIANTO, VIVI
core  

Family Dispute Resolution in Australia: The Under‐Servicing of Indigenous, Migrant and Refugee Families Experiencing Family Violence

Australian Journal of Social Issues, EarlyView.
ABSTRACT Improving access to legal services for Indigenous, migrant and refugee women is critical to addressing family violence. In this context, Family Dispute Resolution (FDR) has long been discussed as a solution for separating families. This paper presents key findings of a research evaluation of an Australian Government $8.37 million pilot project
Siobhan McDonnell, Alyson Wright
wiley   +1 more source

Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits

Management şi Marketing
Growing environmental concerns have triggered the appearance of a growing number of eco-efficient goods. However, although there are several studies on consumer attitudes towards packaging design elements, research evaluating the effect of sustainable ...
Cátia Fernandes Crespo, Tânia Silva, Susana Rijo   +2 more
doaj   +1 more source

The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator [PDF]

Sports Business Journal
Purpose: Domestic sports brands seek to establish consumer relations with the brand to survive and earn continuous profits among foreign competitors.
Roghayeh Sarlab, Nahid Darooghe Arefi, Maryam Seidler, Fateme Zare   +3 more
doaj   +1 more source

The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands [PDF]

This paper analyzes the role of the brand concept (luxury vs. non-luxury) in the impact of step-down line extension on consumer-brand relationships. A before-and-after pseudo-experimental study conducted on the Internet among BMW and Peugeot buyers shows
E. Roux, P. Valette-Florence, F. Magnoni
core  

Emotional Brand Attachment: Marketing Strategies for Successful Generation [PDF]

, 2011
Modern society is structured around consumption. The climate of the current consumer culture is one of intense competition. In order to differentiate their brands and products, companies are beginning to focus on differentiating their brands on the basis
Bilotti, Katie
core