Results 81 to 90 of about 1,921,447 (292)

Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment [PDF]

, 2016
Cause-related marketing (CRM) is a popular hybrid marketing tool that incorporates charitable initiatives and sales promotion. CRM has strength in simultaneously encouraging consumer purchases and doing something good for the society.
Gouran , Dennis, He, Hongwei, Kolo, Olivia, Kolo , Olivia, He, Hongwei; id_orcid, Zhu, Weichun, Gouran, Dennis   +6 more
core   +1 more source

Caregiver Reports on the Needs and Experiences of Children Impacted by Parental Incarceration: Results From an Australian Survey

Australian Journal of Social Issues, EarlyView.
ABSTRACT Children experiencing parental imprisonment are known to be among the most overlooked in our community. They often experience multiple and compounding disadvantages, with long‐term consequences, but receive no specialised assistance. Knowledge about these children and their families is lacking in Australia and is required to inform policy ...
Catherine Flynn, Lana Battaglia, Lorana Bartels, Susan Dennison, Susy Harrigan, Lee Huggins, Sofia Grage‐Moore   +6 more
wiley   +1 more source

When Coaches Become Brands: How Fitness Instructors’ Personal Brand Shapes Members’ Self-Congruity, Brand Attachment, and Purchase Intention

Physical Culture and Sport: Studies and Research
This study examines the effects of fitness instructors’ personal brand on members’ self-congruity, brand attachment, and purchase intention in the context of fitness services.
Lin Chin-Wei, Yang Chin-Cheng, Lee Yu-Hui, Tsai I-Yu, Lin Yu-Sheng   +4 more
doaj   +1 more source

Stakeholder Perspectives on Therapeutic and Safe Building Design in Residential Care

Australian Journal of Social Issues, EarlyView.
ABSTRACT Residential care is a form of out‐of‐home care that plays a critical role in supporting vulnerable young people in Australia. However, there is an evidence gap regarding the built environment in this context. This research aimed to explore the perspectives of key stakeholders in residential care in Victoria, Australia, regarding design that ...
Carmen Schroder, Olivia Crivari, Phillippa Carnemolla, Libby Callaway   +3 more
wiley   +1 more source

A The Impact of Brand Equity Dimensions on Consumer Buying Behavior: The Moderating Roles of Trust, Loyalty, and Price Sensitivity

Market Forces
Consumer buying behavior knowledge helps in understanding how and why people make purchase decisions. It also helps firms to make better marketing strategies in the context of product development and customer satisfaction.
Saleem Ahmed, Faraz Ahmed Wajidi, Talat Behzad   +2 more
doaj   +1 more source

Australian Activists as Storytellers in Digital Spaces: Acquiring Skills, Producing Content and Getting the Message Out

Australian Journal of Social Issues, EarlyView.
ABSTRACT As modes of activism rapidly evolve, activists—both seasoned and emerging—must increasingly navigate a hybrid terrain of both digital and non‐digital engagement. This paper draws on the personal narratives of 16 nascent activists based in Australia to explore how they develop competencies related to digital storytelling, which is critical to ...
Garth Stahl, Miri Yemini, Claire Maxwell, Yating Hu, Benjamin Adams, Sarah Bergen   +5 more
wiley   +1 more source

Shifting Child Protection Assessments From a Deficit Focus to Assessments Informed by Strengths and Protective Factors: Translating Research Knowledge to Practice

Australian Journal of Social Issues, EarlyView.
ABSTRACT Child protection systems play a critical role in preventing and responding to child maltreatment, yet practices are often predominantly deficit focused. This paper presents a rapid literature review on the strengths, protective factors, and cultural considerations to inform child protection assessment.
Gabrielle R. Hunt, Carmela Bastian, Luke Cantley, Ulrike Marwitz, Daryl J. Higgins   +4 more
wiley   +1 more source

The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand [PDF]

رویکرد‌های نوین در مدیریت و بازاریابی
The main objective of this study is the effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand among Instagram ...
homa doroudi, Mojgan Babaei
doaj   +1 more source

Emotional attachment to personal tobacco packages might affect quitting behaviour. Results from a cross-sectional survey among tobacco users

, 2018
Background Emotional attachment to your brand of cigarettes or snus might imply a lower tendency to want to quit smoking or using snus. Aim: Investigate emotional attachment to the personal snus or cigarette pack, and its potential effect on ...
Janne Scheffels, Ingeborg Lund
core   +1 more source

‘Shelter is a Dignity’: Rental Racism, Stress and Housing (In)justice

Australian Journal of Social Issues, EarlyView.
ABSTRACT Australia's private rental sector is in crisis, and culturally and racially minoritised renters face compounded harms through both covert and everyday direct forms of rental racism. Drawing on five community‐based focus groups in Melbourne (n = 37), the paper explores how racism manifests across the rental pathway and how it structures the ...
Erika Martino, Ilan Wiesel, Ang Li, Rebecca Bentley   +3 more
wiley   +1 more source