Results 81 to 90 of about 92,179 (299)
Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty
Asian Management and Business ReviewThis study aims to analyze the influence of service-dominant logic (SDL) on brand attitude, emotional brand attachment, and brand engagement and the impact of these three variables on brand awareness and brand loyalty among hotel users in Bandung City ...
Tanty Sondari +2 more
doaj +2 more sources
Administrative Sciences, 2019 This study establishes the relationship among three concepts (attachment, love, and engagement) that have attracted the interest of both practitioners and researchers lately.
Mónica Gómez-Suárez
doaj +1 more source
Competence Enhancement and Anticipated Emotion as Motivational Drivers of Brand Attachment
Psychology & Marketing, 2015 ABSTRACTFocusing on the motivational processes underlying consumer attachments to brands, this research examines how competence enhancement and anticipated emotion (anxiety and joy) contribute to attachment. Personal attachment style (attachment anxiety) and type of motivation (intrinsic vs. extrinsic) are included as individual differences.
Proksch, M., Orth, U., Cornwell, T.
openaire +4 more sources
Neighborhood social environments and mental health among youth and adults in public housing
American Journal of Community Psychology, EarlyView.Abstract Neighborhoods influence health in part through social processes. However, little is known about how multiple neighborhood social processes co‐occur, or about within (vs. between) neighborhood variation in social processes and health. This study asked how residents of a large public housing development describe their neighborhood and used ...
Jane Leer +3 more
wiley +1 more source
American Journal of Community Psychology, EarlyView.Abstract This manuscript centers on the experiences of caretakers of minors in Honduran transnational families (TNFs) in which one or both parents emigrated, and of the schoolteachers, professional psychologists, and spiritual leaders working with these families.
Marco Gemignani +2 more
wiley +1 more source
Jurnal Manajemen Universitas Bung HattaThis research analyzes the factors that influence brand loyalty towards food influencers, with a particular focus on the impact of interactivity, authenticity, emotional attachment, brand trust, customer engagement, and involvement.
Fikri Hanif
doaj +1 more source
MATEC Web of Conferences, 2018 Social media has been developing significantly from year to year. In Indonesia, 72% of the internet users use the internet to access social media. This indicates that social media are effective brand communication and promotion tools.
Rahmadini Yulia, Halim Rizal Edy
doaj +1 more source
Food-related television advertisements from the perspective of children [PDF]
, 2015 During our research, we examined how often do children and teenagers sit down in front of television screens and thus come into contact with television advertisements and the sales promotion tools often used by corporations.
Barta, Bianka, Szűcs, Róbert Sándor
core +1 more source
The rain feels different under the same umbrella: Experiences with poverty across LGBTQ subgroups
American Journal of Community Psychology, EarlyView.Abstract Population‐based survey data have demonstrated that LGBTQ communities report varying rates of economic insecurity, yet very little research directly assesses how pathways into and experiences with poverty look different among subgroups at the intersections of sexual orientation and gender identity (SOGI).
Bianca D. M. Wilson, Lillian Nguyen
wiley +1 more source
ELEMENTS INVOLVED IN THE TERRITORY BRAND FROM RESIDENTS’ PERCEPTION: THE CITY OF MÁLAGA [PDF]
, 2018 The brand might create a position of the territory that could be useful for the development of geographical spaces. It could also become a solid basis upon which to make decisions about the tourism planning of a city.
Calderon-Vazquez, Francisco Jose +2 more
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