Results 91 to 100 of about 1,921,447 (292)

Analysis of the Role of Factors that Influence Brand Loyalty to Food Influencers as Human Brands in Indonesia

Jurnal Manajemen Universitas Bung Hatta
This research analyzes the factors that influence brand loyalty towards food influencers, with a particular focus on the impact of interactivity, authenticity, emotional attachment, brand trust, customer engagement, and involvement.
Fikri Hanif
doaj   +1 more source

Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method [PDF]

رویکرد‌های نوین در مدیریت و بازاریابی
The aim of the present study is to identify and analyze the strategies for creating and consequences of brand identification using the FCM method. The present study is applicable in terms of its purpose, and exploratory in terms of data collection. Also,
Milad Amraie, Ali Shariatnejad, Nasim Nazari, Yasaman Changaei   +3 more
doaj   +1 more source

Intensified Manufactured Non‐Belonging: Working Holiday Makers in Australia During the COVID‐19 Pandemic

Australian Journal of Social Issues, EarlyView.
ABSTRACT Nations manufacture non‐belonging of temporary migrants through policy frameworks that produce exclusion. This precarity maximises the economic benefit of temporary migrant labour by minimising their political, social and legal rights. In this paper, we examine how non‐belonging targeting Working Holiday Makers (WHMs) is manufactured in ...
Donna James, Alanna Kamp
wiley   +1 more source

Brand Trust as a Mediator in the ESG Practices-Brand Attachment Relationship: Evidence from Vietnam’s Private-Label Brands

SAGE Open
In response to rising consumer expectations for sustainability, this study examines how Environmental, Social, and Governance (ESG) practices shape brand trust and brand attachment in Vietnam’s retail sector, focusing on private-label brands. Grounded in
Anh Tho To, Thi Diem Nguyen, Thi Minh Thanh Dang, Minh Tien Pham, Thi Ha Do   +4 more
doaj   +1 more source

Brand Experience and Brand Love as Drivers of Brand Loyalty through Self-Determination in Online Gaming

Jurnal Ecogen
The rapid development of the digital gaming industry, particularly in the MOBA genre, has intensified competition and highlighted the importance of building long-term user loyalty.
Muhammad Dzakiy Al Fuadi, Endy Gunanto Marsasi   +1 more
doaj   +1 more source

Reconceptualizing Digital Emotional Branding: Emotional Brand Attachment as a Core Relational Mechanism

International Review of Management and Marketing
This study is to examine how emotional and experiential factors shape consumers’ attachment to brands, and how such attachment translates into loyalty, engagement, and brand equity in digital environments. This study used a quantitative, descriptive-correlational research design targeting Gen Z population.
openaire   +1 more source

Emotional intelligence, attachment styles and medical education [PDF]

, 2017
Background . For many patients, the doctors’ empathy is just as important as their clinical experience. Objectives . The goal of this paper is to describe the level of emotional intelligence and attachment styles of medical students and health science ...
Monika Tyszkiewicz-Bandur, Małgorzata Tartas, Walkiewicz, Maciej, Bankiewicz-Nakielska, Justyna, Tyszkiewicz-Bandur, Minika, Justyna Bankiewicz-Nakielska, Maciej Walkiewicz, Tartas, Małgorzata   +7 more
core   +2 more sources

Where Imprisonment, Housing Instability and Wellbeing Intersect: Evidence From Over Two Decades of Data

Australian Journal of Social Issues, EarlyView.
ABSTRACT This study draws on life event data on housed former prisoners from the nationwide indefinite life panel, Household, Income and Labour Dynamics in Australia (HILDA) survey, spanning more than two decades. This study investigates, using panel data methods, if social connectedness mediates the association between incarceration and unstable ...
Christopher L. Ambrey, Renee Zahnow
wiley   +1 more source

Impacts of Online Emotional Advertisement on Customer Behavior Moderated by Brand Attachment [PDF]

, 2018
Emotional advertisement has recently caught attention as an effective tool of marketing communication. However, this research has been scarce in the online context.
Huang, Tianli, Kamioka, Taro, Hosoya, Ryuichi, Lin, Yumo   +3 more
core  

Anatomy and variation in the paraphyletic Mosasaurus lemonnieri assemblage from the Craie phosphatée de ciply, Belgium

The Anatomical Record, EarlyView.
Abstract Nineteenth century excavations of the Ciply‐Malogne Phosphatic Chalk Formation in Hainaut, Belgium, yielded over 50 partial mosasaur skeletons, the majority of which were referred to the species Mosasaurus lemonnieri Dollo, 1889. In the years since, this taxon has experienced a complicated taxonomic history, and its exceptional hypodigm has ...
Henry S. Sharpe, Hallie P. Street‐Sampson, Takuya Konishi, Michael W. Caldwell   +3 more
wiley   +1 more source