Results 101 to 110 of about 1,921,447 (292)

The Influence of Social Media Towards Emotions, Brand Relationship Quality, and Word of Mouth (WOM) on Concert’s Attendees in Indonesia

MATEC Web of Conferences, 2018
Social media has been developing significantly from year to year. In Indonesia, 72% of the internet users use the internet to access social media. This indicates that social media are effective brand communication and promotion tools.
Rahmadini Yulia, Halim Rizal Edy
doaj   +1 more source

The beauty of experiential learning in anatomy

Anatomical Sciences Education, EarlyView.
Abstract Anatomy is a unique subject where one must learn by doing. This is achieved through a variety of methods like dissection, use of prosections, imaging, playful learning (crocheting structures, drawing, and painting organs), through functional movement like yoga or pilates, use of 3D plastic models or by immersing oneself in virtual or augmented
Bipasha Choudhury, Ingrid Gouldsborough
wiley   +1 more source

Learning beyond the lab: A gamified approach to anatomy education in a museum‐based experience

Anatomical Sciences Education, EarlyView.
Abstract Anatomy education, traditionally rooted in descriptive instruction and cadaveric dissection, is undergoing a significant transformation through the integration of educational technologies and contemporary pedagogical strategies. Among these, active learning methodologies, such as gamified‐based learning, have emerged as approaches designed to ...
Wendell Nunes da Silva, Diego Pulzatto Cury, Silvia Lacchini, Ana Paula Cremasco Takano   +3 more
wiley   +1 more source

Immersion in the anatomical dissection room using a virtual reality headset to reduce medical student anxiety: A randomized controlled trial

Anatomical Sciences Education, EarlyView.
Abstract Anatomical dissection is a fundamental component of medical education but is often associated with significant student anxiety that is hence important to consider. This randomized controlled trial aimed to assess whether immersive preparation using a 360° virtual reality (VR) video could reduce anxiety and stress in medical students prior to ...
Alexandre Bellier, Pierre‐Yves Rabattu, Thibault Secheresse, Philippe C. Chaffanjon, Nicolas Vuillerme   +4 more
wiley   +1 more source

Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type

Asian Management and Business Review
The ‘Korean Wave’ has significantly impacted the global economy, especially in Indonesia. However, there is a gap in understanding how Korean celebrities, as brand ambassadors, influence local consumer behavior and purchase intentions.
Lady Lady, Lara Meilani, Fendy Cuandra, Bai Na   +3 more
doaj   +1 more source

BRAND DYNAMICS: The Effects of Brand Personality and Brand Experience on Emotional Brand Attachment

, 2013
Marketers have long observed, or at least assumed, that people buy certain products or brands as a means of expressing themselves. Marketing researchers have studied this phenomenon from the perspective of self-congruity, assuming that a fit between ...
Ishikawa, Keizo
core  

More than Performance: Configurational Paths from Footballer Brand Image to Fans’ Emotional Attachment and Brand-Related Intentions

Purpose: This study examines how distinct dimensions of professional football players’ brand image influence fans’ emotional attachment, and how this attachment subsequently affects fans’ behavioral intentions toward brands endorsed by those players ...
Matías, J., López-Tenorio, P., Ruiz-Alba, J.   +2 more
core   +1 more source

Affective dimensions in the information behavior of forcibly displaced people: A literature review. An Annual Review of Information Science and Technology (ARIST) paper

Journal of the Association for Information Science and Technology, EarlyView.
Abstract This review analyzed 241 scholarly articles published between 2010 and 2025 in information science venues to examine how affect shapes refugees' information behavior during forced migration and to identify additional contextual factors. It identifies seven affective dimensions: anxiety, shame and stigma, grief and loss, frustration, (mis)trust,
Maja Krtalić, Lilach Alon
wiley   +1 more source

Analysis of the Influence of Brand Advertising and Brand Attachment on Consumer Purchasing Decisions in the Fashion Industry

Management Analysis Journal
This study aims to analyze the influence of brand advertising and brand attachment on consumer purchasing decisions in the fashion industry. This study is motivated by the importance of understanding marketing strategies that can drive consumer behavior ...
Zainab Azizah, Rumaisah Azizah Al Adawiyah, Atik Ul Mussanadah   +2 more
doaj   +1 more source

Green Euphoria: Unraveling the Power of Sustainable Brands - Examining the Nexus of Green Brand Image, Authenticity, and Emotional Well-being with the Mediating Force of Green Brand Attachment [PDF]

Pupose: The study intends to examine the indirect relationship between green brand image and green brand authenticity on consumer emotional well-being through the mediating variable of green brand attachment.
Alfansi, Lizar, Manisa Khoirala, Cindy
core   +1 more source