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Employer brand communication in job advertisements [PDF]
Marketing (Beograd. 1991), 2021 The concept of the employer brand has been developing intensively and it is the subject of interest and research of scholars and practitioners in the field of both marketing and human resource management. The aim of the research presented in the paper is
Barjaktarović Sandra +2 more
doaj +1 more source
The Impact of Employer Attractiveness on Employee Engagement: A Study in Vietnam
International journal of economics and management, 2023 This study aims to explore the effect of employer attractiveness on employee engagement in depth. The analytical method in quantitative research is PLS-SEM.
Nguyen VINH LUAN, Nguyen Minh Ha
semanticscholar +1 more source
Actions speak louder than words: outsiders' perceptions of diversity mixed messages [PDF]
, 2016 To attract a gender diverse workforce, many employers use diversity statements to publicly signal that they value gender diversity. However, this often represents a misalignment between words and actions (i.e., a diversity mixed message) because most ...
Bowes-Sperry, L +5 more
core +2 more sources
Attracting applicants through the organization’s social media page : signaling employer brand personality [PDF]
, 2019 The purpose of this study is to examine how potential applicants’ exposure to an organization’s social media page relates to their subsequent organizational attractiveness perceptions and word-of-mouth intentions. Based on signaling theory and the theory
Carpentier, Marieke +2 more
core +2 more sources
Physical attractiveness, employment and earnings [PDF]
Applied Economics Letters, 2011 Survey data is used to estimate the impact of physical attractiveness rated by the interviewer as well as by the respondent on employment probability and labor income of men and women. In addition to mean linear and non-linear effects on earnings, simultaneous quantile regressions are applied to analyze heterogeneity across the wage distribution.
openaire +6 more sources
PENGARUH EMPLOYER ATTRACTIVENESS DAN KOMPENSASI TERHADAP MINAT MELAMAR PEKERJAAN
Jurnal Akuntansi dan Manajemen, 2023 Companies are currently competing to be superior so they can survive in an increasingly hypercompetitive market. High-quality human resources are an important factor that potentially support companies to become superior.
Margaretha Noprisda Sinaga +1 more
semanticscholar +1 more source
Defining personnel marketing strategies
Business: Theory and Practice, 2019 The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach.
Olena Gladka, Victoria Fedorova
doaj +1 more source
Recruiting nurses through social media : effects on employer brand and attractiveness [PDF]
, 2017 Aim: To investigate whether and how nurses' exposure to a hospital's profile on social media affects their perceptions of the hospital's brand and attractiveness as an employer.
Carpentier, Marieke +5 more
core +2 more sources
European Journal of Management and Business Economics, 2023 PurposeThe purpose of this study is to understand the impact that Corporate Social Responsibility (CSR) practices have on the perceived attractiveness of companies in the eyes of their employees and potential candidates. Moreover, this study assesses the
Margarida Seara +2 more
semanticscholar +1 more source
Social media recruitment : communication characteristics and sought gratifications [PDF]
, 2019 This study examines how social media pages can be used to influence potential applicants' attraction. Based on the uses and gratifications theory, this study examines whether organizations can manipulate the communication characteristics informativeness ...
Carpentier, Marieke +2 more
core +2 more sources