Results 31 to 40 of about 4,317 (135)

ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE

open access: yesВісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2017
Conceptual provisions that reveal the essence of the "employer brand" notion have been formulated. The connectivity between employer brand and the level of employees satisfaction of remuneration and work environment, availability of conditions for ...
S. Tsymbalyuk
doaj   +1 more source

HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES

open access: yesRevue Marocaine de Recherche en Management et Marketing, 2021
Faced with insecurity in due to the many transformations of the company in which the employees live and shortage of talent, the companies are obliged to offer solutions that meet the expectations of employees who have become increasingly ...
YOUSFI ILYAS   +2 more
doaj   +1 more source

Employer Branding

open access: yes, 2014
La dirección de los recursos humanos se convierte en una actividad fundamental dentro del proceso administrativo que se ejecuta en cada organización, siendo pieza clave para el desarrollo y aplicación de estrategias que le permitan a la organización sobrevivir y competir en un determinado entorno.
Florian Schuhmacher, Roland Geschwill
  +5 more sources

Effect of employer branding on employee performance: Mediating and moderating effects of brand perception and employer image

open access: yesSocial Sciences and Humanities Open
Employer branding is a multidimensional notion and is important because of the diversity in industries in general and the IT industry in particular. Employer branding embodies an industry's standing as a brand of employer and its capacity to retain the ...
Ved Srinivas   +3 more
doaj   +1 more source

Employer Brand of Choice: an employee perspective

open access: yesJournal of Business Economics and Management, 2015
This study seeks to contribute in the field of the ideal employer, by determining the Employer Brand of Choice and its core components. In doing so, a pilot study was initially conducted to delineate these components.
Victoria Bellou   +3 more
doaj   +1 more source

The Effect of Employer Brand Perception on Organizational Commitment: A Research in the Service Industry

open access: yesİstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 2023
The aim of this study is to determine the effect of employer brand perceptions of talent management on their organizational commitment in a business operating in the telecommunication sector.
Faruk Çakmak
doaj   +1 more source

METHODICAL APPROACH TO THE EMPLOYER’S BRAND ANALYSIS ON THE CASE OF IT-COMPANIES

open access: yesСоціальна економіка, 2020
The company’s potential, its competitiveness and innovativeness directly depend on the ability to attract highly effective human resources. One of the effective ways to attract and retain resources is the brand of the employer.
Irina Gontareva, Kateryna Tymoshenko
doaj   +1 more source

Living Up to Young Employees’ Expectations: Employer Brand Management in Health Care Organisations

open access: yesManaging Global Transitions, 2022
Health care professionals are ageing, and there is a severe, global need to attract future employees. This study examines the construction of employer brand image among young health care professionals, and related elements. The qualitative research data
Pia Heilmann   +2 more
doaj   +1 more source

Does employer brand fuel job satisfaction? The role of intrinsic motivation

open access: yesBizInfo
The employer brand strategically positions companies as attractive workplaces to secure and retain top talent. Elements within the reward system, known as dimensions of the employer brand, are crafted to create unique working conditions fostering job ...
Goran Pavlović, Marko Slavković
doaj   +1 more source

Talent attraction and retention through brand building: An exploration of practices in companies that are top South African brands

open access: yesSA Journal of Human Resource Management, 2020
Orientation: Companies leverage employer, internal and corporate brand building practices as they compete to attract and retain the rare talent required for organisational success. Research purpose: To explore, in the context of global leading practice,
Michelle B. Wolfswinkel, Carla Enslin
doaj   +1 more source

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