Results 51 to 60 of about 4,317 (135)

Employer branding for recruitment and retention of talented employees belonging to the new generation of millennials [PDF]

Marketing (Beograd. 1991), 2019
Employers are increasingly faced with the need to identify, attract, hire and retain the best talent from the labor market in order to survive in the condition of fierce competition.
Lukić Jelena M., Brkljač Milan N., Perčić Karolina R.   +2 more
doaj  

Employer brand [PDF]

, 1996
This paper assesses the possible application of brand management techniques to human resource management (HR). We set the context by reviewing current HR concerns and define the "Employer Brand" concept. We report pilot qualitative research with top executives of 27 UK companies, who were asked to reflect on their HR practices.
Ambler, TFJ, Barrow, S
openaire  

Employer Brand Strategies of the Antena 1 and Antena 3 TV Broadcasters in the Context of Globalization

EIRP Proceedings, 2013
The “employer brand” concept has recently entered the field of human resources. This study aims to analyze how the two national TV broadcasters Antena 1 and Antena 3 apply this concept and how the employer brand customizes and enhances the distinctive ...
Viorica Paus, Andreea Bara
doaj  

Leveraging LinkedIn as a Digital Platform for Employer Branding: Evidence from the UAE Hotel Industry

Journal of Theoretical and Applied Electronic Commerce Research
Employees are the fundamental source of a sustainable competitive advantage. Without the high quality of human capital, organisations cannot attain a competitive advantage that can be sustained over time.
Rashid Ashraf, Nor Azizah Hitam, Malik Muhammad Sheheryar Khan, Pranav Naithani, Naser Khdour, Said Badreddine, Mohamed Albeshr   +6 more
doaj   +1 more source

Understanding corporate social responsibility’s influence on brand reputation, employer branding, and performance

Tourism & Management Studies
Many studies have explored corporate social responsibility (CSR) outcomes in different contexts, but few empirically examine its effects on brand reputation, employer branding, and performance, considering employees' perspectives, particularly in banking.
Shaista Kamal Khan, Anji Benhamed , Mohammad Soliman , Gamal S. A. Khalifa   +3 more
doaj  

Living the employer brand during a crisis? A qualitative study on internal employer branding in times of the COVID-19 pandemic. [PDF]

PLoS One
Rys M, Schollaert E, Van Hoye G.
europepmc   +1 more source

Green Transformational Leadership and Value-Action Barrier on Employees' Pro-Environmental Behavior: The Moderating Role of Green Brand Image in Chinese Food Manufacturing Enterprises. [PDF]

Behav Sci (Basel)
Zhong L, Hahn J.
europepmc   +1 more source

Digital Health Communication and Vaccine Confidence in Mexico Using Aggregated Randomized Brand Lift Studies: Secondary Analysis. [PDF]

JMIR Form Res
Muñoz Cordero B, Romero Feregrino R, Romero Feregrino R, Romero Cabello R, Rocha Rocha VM, Martinez-Medina R, Fernández Urrutia LA.   +6 more
europepmc   +1 more source

The impact of perceived social support on Chinese university students' employability: a perspective based on signaling theory. [PDF]

Front Psychol
Wang G, Wang H.
europepmc   +1 more source

Theoretical and retrograde calculation of blood alcohol: wide estimates using the Academy Standards Board for calculations over an extended period of time. [PDF]

Lab Med
Wu AHB, Benowitz N.
europepmc   +1 more source