Results 101 to 110 of about 1,002 (135)

Employer branding

This presentation took place at the SIG-marcomms meeting hosted by HEAnet in Dublin, Ireland on February 18-19, 2025.
Thomas Breyer-Mayländer   +2 more
  +9 more sources

Employer brand and international employer brand: literature review

Corporate Communications: An International Journal, 2023
PurposeThis review article offers an insight into employer brand and its importance for organizations, as well as an overview of international employer brand based on research on this topic available to date.Design/methodology/approachAn examination and critical evaluation of 37 research articles, two scientific monographs and a chapter was conducted ...
Anja Špoljarić   +1 more
openaire   +3 more sources

BRAND AND EMPLOYER BRANDING

sj-economics scientific journal, 2017
In consumer goods theory, we often find the assertion that producers of recognizable brands may receive a price 40% higher for their product than producers of analogous unknown brands. The goal of the text is to analyze how the effect of various kinds of information about a company can balance its lower prestige.
JACEK WOŹNIAK, KATARZYNA ŁUBIEŃSKA
openaire   +1 more source

Employer Branding

Human Resource Management International Digest, 2016
Purpose The purpose of this paper is to examine the effects of employer branding on company attractiveness to younger workers. Design/methodology/approach The paper analyzes the relative importance attached to symbolic and functional company attributes using a survey conducted at a large North American university.
  +4 more sources

Employer Branding

2022
Ana Tkalac Verčič   +2 more
  +4 more sources

Employer Branding

2009
Anja Forster   +2 more
  +5 more sources

Employer Branding

WiSt - Wirtschaftswissenschaftliches Studium, 2015
Manfred Bruhn, Verena Batt
  +4 more sources

Employer branding

2023
Michael Lorenz, Frank Nientiedt
openaire   +2 more sources

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