Results 251 to 260 of about 46,324 (283)

BRAND AND EMPLOYER BRANDING

sj-economics scientific journal, 2017
In consumer goods theory, we often find the assertion that producers of recognizable brands may receive a price 40% higher for their product than producers of analogous unknown brands. The goal of the text is to analyze how the effect of various kinds of information about a company can balance its lower prestige.
JACEK WOŹNIAK, KATARZYNA ŁUBIEŃSKA
openaire   +1 more source

Employer Branding

Human Resource Management International Digest, 2016
Purpose The purpose of this paper is to examine the effects of employer branding on company attractiveness to younger workers. Design/methodology/approach The paper analyzes the relative importance attached to symbolic and functional company attributes using a survey conducted at a large North American university.
  +4 more sources

Employer Branding

2022
Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić   +2 more
  +4 more sources

Employer Branding

2009
Anja Forster, Antonia Erz, Wolfgang Jenewein   +2 more
  +5 more sources

Employer Branding

WiSt - Wirtschaftswissenschaftliches Studium, 2015
Manfred Bruhn, Verena Batt
  +4 more sources

Employer branding

2023
Michael Lorenz, Frank Nientiedt
openaire   +2 more sources

Green human resource management, a gateway to employer branding: Mediating role of corporate environmental sustainability and corporate social sustainability

Corporate Social Responsibility and Environmental Management, 2023
Raheel Yasin, Aydan Huseynova
exaly  

Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy

Human Resource Management Review, 2021
Kristina Klein
exaly  

A global survey of potential acceptance of a COVID-19 vaccine

Nature Medicine, 2020
Jeffrey V Lazarus, Adam Palayew, Heidi J Larson   +2 more
exaly  

Employer brand equity effects on employees well-being and loyalty

Journal of Business Research, 2021
Catherine Viot
exaly