Results 41 to 50 of about 1,002 (135)

Employer Branding

, 2017
W dobie zmieniającego się świata coraz większą uwagę przywiązuje się do wizerunku przedsiębiorstwa. To, aby był on postrzegany, jako silny i pozytywny zależy w głównej mierze od tego, jakie działania podejmuje firma. Obecnie nie wystarczy działać i dopasowywać się do rynku.
openaire   +3 more sources

Developing Employer Branding Strategy Based on Design Science Research to Attract Generation Z's Intention to Apply at Company A

Indonesian Interdisciplinary Journal of Sharia Economics
Generation Z is increasingly dominating the workforce with unique preferences for work-life balance, sustainability, and personal development. Companies face challenges in designing employer branding strategies that attract this generation's intention ...
Epafradias Sabdanta Kaban, Mone Stepanus Andrias   +1 more
doaj   +1 more source

Employee engagement: A study of survivors in Indian IT/ITES sector

IIMB Management Review, 2020
This study aims to develop a conceptual framework of employee engagement in downsized organisations and further investigate its association with employer branding. A sample of 220 middle managers of Indian IT/ITES companies was selected.
Binita Tiwari, Usha Lenka
doaj   +1 more source

Employer Branding and Its Dimensions: A Pilot Study in Higher Educational Institutions of Pakistan

International Business and Accounting Research Journal, 2018
The purpose of this paper is a pilot assessment to determine the validity and reliability of the instrument of employer branding dimensions namely training and development, employer brand reputation, work life balance and organization culture developed ...
Muhammad Awais Ilyas, Hasnizam Shaari, Ahmad Said Ibrahim Alshuaibi   +2 more
doaj   +1 more source

The Relationship Between Internal Employer Branding and Talent Retention: A Theoretical Investigation for the Development of a Conceptual Framework. [PDF]

Front Psychol, 2022
Ahmed RR, Azam M, Qureshi JA, Hashem E AR, Parmar V, Md Salleh NZ.   +5 more
europepmc   +1 more source

The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn

Journal of Marketing and Consumer Behaviour in Emerging Markets, 2015
This paper is a review of a book about employer branding written by Peter Kuhn. The comments and suggestions concerning its content are based on the literature available in English, German and Polish.
Anna Jędrzejczyk
doaj   +1 more source

The enhancement of the employer branding strategies of Polish hospitals through the detection of features which determine employer attractiveness: a multidimensional perspective. [PDF]

Hum Resour Health, 2021
Buchelt B, Ziębicki B, Jończyk J, Dzieńdziora J.   +3 more
europepmc   +1 more source

Mediasi employer branding pada pengaruh employee’s perceived job terhadap employee engagement

JPPI (Jurnal Penelitian Pendidikan Indonesia)
The digitalization of the economy is forcing companies to shift their business landscape towards digital. The company is expected to improve organizational performance and reclaim their marketshare from competitor.
Suci Fika Widyana, Ali Mohamad Rezza, Angga Dewi Anggraeni, Bheben Oscar   +3 more
doaj   +1 more source

EMPLOYER BRANDING: COMPANY REPUTATION AND ORGANIZATIONAL ATTRACTIVENESS TO ATTRACT TALENTED EMPLOYEES

Journal of Management and Accounting
Employer branding is a strategy for attracting and retaining exceptional employees with the purpose of differentiating and creating a unique employment experience. In order to find the best talent, the company needs to pay attention to its reputation and
Rini Safitri, Khusnul Rofida Novianti
doaj   +1 more source

Employer branding on the Building Materials Market in Romania [PDF]

Journal of Emerging Trends in Marketing and Management
In an economic context characterized by tough competition for recruiting and keeping talent, employer branding is crucial, and the building materials sector in Romania is no different. This paper explores the importance of employer branding for companies
Oana-Cristina MOGOȘ
doaj