Results 181 to 190 of about 2,633,605 (198)

Green Brand Equity—Empirical Experience from a Systematic Literature Review

Sustainability, 2021
Michal Fabus, Hanna Gorska-Warsewicz
exaly  

Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness

Sustainability, 2023
Mladen Pancic, Hrvoje Serdarusic
exaly  

Measuring a multidimensional green brand equity: a tool for entrepreneurship development

British Food Journal, 2021
Pablo Gutiérrez-Rodríguez, Pedro Cuesta-Valiño, María-Belén Aguirre Garcia   +2 more
exaly  

The effects of green brand equity on green word of mouth: the mediating roles of three green factors

Journal of Business and Industrial Marketing, 2022
Changiz Valmohammadi
exaly  

Enhancing green brand equity through environmental reputation: The important of green brand image, green brand trust, and green brand loyalty

Business Strategy and Development, 2023
Nguyen Khanh Hai Tran
exaly  

An empirical research of corporate social responsibility on creating the green brand equity: An exploratory of Vietnamese consumers' perception in the bank industry

Corporate Social Responsibility and Environmental Management, 2023
Nguyen Khanh Hai Tran
exaly  

Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention

Journal of Promotion Management, 2023
Bang Nguyen-Viet
exaly  

A Study on the Influence of Eco-Labels and Green Advertising on Green Brand Equity in Emerging Market

Journal of Promotion Management, 2023
Bang Nguyen-Viet
exaly  

Analyzing antecedents and consequences of multidimensional green brand equity

Service Industries Journal, 2022
Muhammad Ishtiaq Ishaq, Eleonora di Maria, Rizwan Qaiser Danish   +2 more
exaly  

Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity

Journal of Food Products Marketing, 2022
Bang Nguyen-Viet
exaly