Results 191 to 198 of about 2,633,605 (198)

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Journal of Business Ethics, 2009
Yu-Shan Chen
exaly  

Managing green brand equity: the perspective of perceived risk theory

Quality and Quantity, 2013
Ching-Hsun Chang, Yu-Shan Chen
exaly  

Effects of restaurant green practices on brand equity formation: Do green practices really matter?

International Journal of Hospitality Management, 2013
Soocheong Jang
exaly  

Green marketing strategies: how do they influence consumer-based brand equity?

Journal for Global Business Advancement, 2017
M Sadiq Sohail
exaly  

Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective

Corporate Social Responsibility and Environmental Management, 2012
exaly  

Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

Business Strategy and the Environment, 2017
Muhammad Mohsin Butt, Fon Sim Ong, Kok Wei Khong   +2 more
exaly  

The factors affecting the green brand equity of electronic products: Green marketing

Cogent Business and Management, 2015
Armin Goli, Narges Delafrooz
exaly  

Brand equity in the Portuguese vinho verde “green wine” market

International Journal of Wine Business Research, 2018
exaly